Optimizing Your Automated Messages


by Rod - Date: 2007-03-01 - Word Count: 452 Share This!

Autoresponders are designed to help you manage your online business and internet marketing campaign. Generally, autoresponders can do the sending of your quick messages to your clients/website viewers. These quick messages can be a ‘simple thank you', which can serve as a relationship builder between you and those who viewed your site. These website viewers are prospect customers, and should be followed up properly. Another thing is, those quick messages can just be a confirmation of the viewers' intention of subscribing in your mailings, which will prevent you from getting reported as spam sender.

Indeed automation of messages is time saving, giving you more time to focus on other factors that can help in the growth of your business. You can even do business while sleeping or doing other stuff. The primary consideration in this type of messaging is how you fashion your message for the benefit of your prospects. In other words, for you to convert more leads into sales would require a good structuring of your messages - updates, promotions, etc. Furthermore, to prevent your automated message from being flagged as spam, you should send messages that cater your prospects' need and can penetrate stringent spam filters.

For the meantime let's just focus on ways to prevent your autoresponder emails from ending up in spam filters or from getting reported as spam. The first thing is, introduce your company to your prospects and tell them how you obtained their email address. Together with this, you can embed a link - say revisiting your site, to make sure that the email you have added in your list came form legitimate viewers. You also need to place a short description of the message you are sending as well as the reasons why they receive such mails. If you are planning to send follow ups for the purpose of marketing your products, make sure to inform your prospects about your follow up mailings - what they can expect from your company and when are you mailing them. Termination of your prospects' subscription must be plain and simple. For example, you can just have your prospects mail you an empty email for undoing their subscription. If you make unsubscription tedious to your prospects, they might report your automated message as spam to hasten the unsubscription process, even if your message doesn't appear like one.


In other cases, your message is filtered out by spam filters. It means that your message landed in bulk folders instead of landing in your prospects' inboxes. Most of the time it's in the content of your message and the like. To know further about proper structuring of you message as well as content assessment to avoid getting flagged as spam, try visiting www.emaileach.com.




Related Tags: internet marketing, email marketing, spam, online marketing, spam filters, email filters, autoresponder, automated message, blacklist, blocked email

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