Just as your physical appearance, a website is the virtual representation of your personality. Since, almost each and everyone has made a leap towards the e-commerce, and every individual demanding an online presence, the competition is bound to cross its limitations.

If we talk about e-commerce, then, your website is your business card. One tends to look at your website, if he/she wants to carry out any potential business with you. At that point of time, its not you who would be able to represent, but your website should say it all. Therefore, it becomes really important for you to follow these tips to a great web design, so that when you go to a web design company, or you yourself a web designer have a clear cut picture. Even a single mistake can leave a bad impression and you may get lost in the crowd.

These are the few simple tips-

1.Your navigation menus shouldn't be cluttered with confusion. They should be straight and clear. A visitor should not feel as if he/she has entered in to a maze.

2.Don't ever let your visitor wait for your page to load. Optimise your images and make use of minimal animated graphics. They do not actually help, but tend to distract your visitor.

3.Use Cascading Style Sheets, it changes the overall look of the site and saves a lot of time. It turns the website more professional and highly functional.

4.Content is the King, and the way its presented also becomes important. Keep your content informative and concise. Text paragraphs should be divided into reasonable paragraphs so that it becomes easy for the visitor to intake maximum information.

5.Make sure your web site is cross- browser compatible. Experiment your website with different browsers.

6.Try and keep a set colour scheme. For those who have a logo and a preferred scheme of colours , lets say, 'red, grey, and white' or 'blue, orange, and white.

7.Always try and make it easy for your customer to locate where they are. Its always good to have a 'sitemap' or a 'search' feature so that your visitors don't get lost.

8.Always stick to more professional fonts. For instance, Serif or sans-serif or may be Arial or Verdana are some professional fonts, which gives a sound impact on the visitor.

9.Always remember that a human-eye needs a place to rest. So, it is but obvious that you don't need to fill your website with backgrounds and colours. Give a chance to the visitor to feel relaxed and a sense of neatness. In short, maximise the use of whitespace.

10.Before making the site live, always check for the broken links. Make use of Dreamwaver or may be Net mechanic to check if there is any broken link.

By keeping these simple tips in mind, you can actually enjoy the fruits of a great website, because it will not only generate heavy traffic, but will help and bait potential customers.