Printing offline

by Florie Lyn Masarate - Date: 2006-11-24 - Word Count: 401 Share This!

Many people still prefer the traditional print advertisements to web ads in order to promote their products, business and services. The fact that not all people have access to the web is what makes print ads to be used and appreciated up to now. Another reason for this choice is that it is most favorable for short-term marketing plan and strategy.

Is it the contents and the designs that make print ads successful? Or the way it is printed using all the modern printing technologies? There are several other things to remember if you are planning to have a print ad of your own.

Taking advantage of the small space. Overcrowding all the space with information and even graphic design is not a wise thing to do. Consider white space. Leaving enough space in them would eventually help the readers be led to the important information that you wish to convey.

More art and illustrations. It is a common fact that print ads with large photos and drawings get more readership than those with fewer or smaller ones and none at all. It is important to note that readers can appreciate and understand pictures more when put together with the writings and texts.

Putting more visuals than words. Readers do not initially read your ad upon seeing them. Chances are they would look at the pictures first before deciding if they would want to read about them later on. At least half of the entire ad should be reserved for illustrations so that the attention of the people can be taken rather quickly.

Be in the readers’ perspective. Knowing what your readers wanted and needed to read about is knowing what to write about in your print ad. This way you can plan strategically the writing style and techniques you will use in order to ensure more readership pf your print ads.

Typography is an important key. In order to have an effective communication with your readers, typography is one important consideration. You would not want to have your readers get the wrong idea. Or lead them into something rather than the message you wish to relay.

To top this all of, in order for a print ad to be successful, there should be a single great idea on top of the many good ideas that you have. There is a big difference between these two and the above-mentioned factors can definitely mean success.

Florie Lyn Masarate got a flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

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