Niche Product Marketing - Step One "Find Your Niche"
Are you ready? Let's begin.
"Niche" definition In the context of Internet Marketing, a "niche market" is a market that is highly specialized and specific, has many searches for information on, yet has very few search results for in the search engines. Its "supply and demand" in the virtual world.
If you type dog food into your Google search engine, you will find more than 50 million results. As you can see, that topic is not a niche and is highly competitive. However, if you enter "dog food for puppies" into your Google browser, you will get a return of only 13,500 results. Now we're talking!
But wait, now we need to know how many people are searching for a niche product marketing or information site on "dog food for puppies". According to Overture, about 10 people per day are searching for this related term; about 300 per month. Not the best niche product market, but not the worst, either. However, this sums up the definition of "niche".
How to Find an Interesting Niche Market You may wonder, "Why does my niche website have to be interesting?". The best advice I ever received was to make sure that my niche web site was of a subject matter that I was interested in. Who wants to work on a site, or write articles to promote that site, on a niche subject that does not interest you? How boring and tedious would that be?
Think about your hobbys and interests. Do you like to sew quilts? Really enjoy fantasy baseball? Are you a big fan of a certain sports team? Perhaps you have a special skill? Flaunt it! Enjoy your niche marketing site! If there is enough interest, you will get traffic. If your content and products are of good quality, you will sell niche products. You know the saying, "If you build it, they will come". Find a niche market that interests you, build your site, and most importantly, enjoy your work!
After you have listed your interests and hobbys, you can use the Overture/Google strategy to find exactly where to narrow down your niche into a highly sought after area. If you'd prefer a more scientific and fail-proof method to find your niche, you can click the link in my signature box. It's free...no worries.
Making Money with your Niche Marketing Site This is where the fun begins and this will also be the subject of "Niche Product Marketing - Step Two". In summary on this point, a niche marketing site can bring revenue through;
- Adsense
- Affiliate Income
- Selling your own products or ebooks
- and much more!
The "secret" is to list what interests you and/or what you are good at, research and narrow down to find your niche, then build it and promote traffic to your niche marketing site. Then make another one, then another, and so on...
The sky is the limit with niche product marketing. The crucial element is finding your niche and to do it properly so you don't waste countless hours promoting something with too much competition, or too little demand.
What are you waiting on? Get out there and find your niche!
Related Tags: find your niche, niche product marketing, niche website, niche web site, define niche, niche definition
Ms Ledbetter has been in the personal and business relationship industry for over 20 years. Besides being a wife and mother, Ms Ledbetter is also the author of The V Factors - Simple Secrets to Improve YOUR Relationships and she also is an avid researcher on the proper tools for the modern Internet Marketer. Her site is currently offering a Free Report titled Discovering Red Hot Niches
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