Many ideas have been said about brochure printing, but it all boils down to one thing: the brochure has to attract and win new customers. You can make it funny, sad, dramatic, sarcastic, entertaining, informative, and so many others, but what is important is that you will present your company and its products and services in a way that is memorable, valuable, and most of all, unique. With the number of free writing resources, design software, and cheap printing services online, you can make your marketing material grand and influential without having to shell out a lot of money. Outlined below are some important tips that you should know on how to make your brochures look sophisticated and professional before sending the final draft to printing.

Think of the paper material. Today, there are dozens of types of papers to choose from, but in the end what is important is to utilize something that is durable, affordable, and of course pretty. As far as quality is concerned, the thickness of paper is a major factor. Thickness in printing jargon is called paper density, and this is usually represented by mass or "lb". Generally the higher the lb is, the thicker the paper. A decent brochure should have a least 80lb or higher. Note that using a denser paper will give your potential customers the impression that your business is very professional and can compete in the market. Adding a matte in your paper can also increase its quality. This however entails a certain cost, so consider if your budget can accommodate additional mattes and glosses.

In order to avoid revisions in brochure printing, make sure that you have hard copies of the final drafts before passing the soft copies to the printing services company. Show them exactly how you want the brochures to appear. Elaborate to them all the important details you want to see and warn them of all the things that you want to avoid. If you can, give the printing company a comprehensive checklist of your requirements-the size of the paper, its thickness, the specific font styles and sizes, the ink colors, and the position and image resolution of the photos if there's any.

In terms of texts, it is advised to use headlines and sections so that the consumers can easily browse the content of the brochures. Use upper and lower case fonts since using all caps will make the brochure look cheap, and using pure lower cases will make it appear childish. Bold texts should be used sparingly. If the paragraph is a little long, apply line spacing to improve the text's readability. Never use clichés and common expressions as these will turn your customers off. Promote your company well and never forget a space for your contact information.

In the end, it is true that the quality of your company brochure does not necessarily mirror the quality of goods and services that you offer, but it is important to note that this brochure plays a huge role in establishing your business branding. Brochure printing is the gate to your store so to speak, and prospective consumers of course want to get into a gate that promises good packages inside.