Did You Update Old Blog Posts?


by David Shepherd - Date: 2010-01-04 - Word Count: 406 Share This!

You can increase the profitability of your website quickly and easily by blogging. It allows you to communicate with your audience easily and effectively on an ongoing basis. The design of a blog is such that it allows for new messages to be relayed to the reader. Yet, one fault you can make is not going back and updating your old blog posts.

Why problem?

With the design of a blog, it may not seem essential to go back and update old blog posts but it can really work for you if you do so. For instance, some of your posts may be ranking well in search engine results. But, if the content is inaccurate or incomplete, it could deter readers from sticking with your website. They will simply go other places to learn what they need to know.

Further, you should go back and revise any errors or inaccuracies you discover on your blog posts. Let's say you got a mention wrong. Or, perhaps you make mistakes in the spelling of a product. These types of updates just make sense since not doing so could cause a drop in your overall credibility. It would take minutes to make these changes.

Perhaps there has been new info that has come up. New information happens every day in some industries. Rather than writing a completely new blog post, you can breathe new life into it by simply going back and updating the old information with new information.

Remember the value of search engine ranking. If you want to keep your content fresh, you need new content on a regular basis. However, you may already have gone over some of the major points once already. Going back and updating or changing up the post will single a fresh look by the search engines.

Also significant is linking with posts. Going back to your old blog posts and updating them with new links pointing to newer posts can be helpful. This is especially beneficial for those who end up on your blog through search engine results pages. They can learn more easily and you can benefit from the traffic.

Do not forget about your old blog posts. If you hope to push your blog to the next level, you ought to focus on the aspects of improving old posts. It only takes a few minutes to solve but it gives you more interest from readers. Plus, it breathes new life into good, but older, blog posts.

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