All this time I was talking about the ways that help you to get your website a higher rank in the search engines and generate lot of quality and quantity traffic from the search engines. The keywords, content, meta tags, title tags, inbound links are the major factors that help to gain higher search engine ranking. But this time we will go the other way. There are many ways that you can do to get higher rank and also there are many ways that you should not do to gain popularity. To will share with you those ways that you should not follow or you should avoid to protect your site from getting banned by search engines.

Duplicate sitecontent :- You should never try to fool the search engines by creating multiple websites with similar content and keywords, or to create multiple pages with the similar content with few keywords just to show that you content has high keyword density. The search engines will soon come to know about the malicious technique and can ban your site.

Cloaking :- Cloaking is a another way to fool the search engine spiders. In this the content of the site is set in such a way that the search engine spiders read it in a different way than the human visitors. This is done majorly to stuff the keywords in the content in a way that the human visitors are not able to detect it, and the search engines can read it easily and can give them higher ranking based on the keywords.

Bad Linking :- Never ever try to increase the backlinks to the site just by linking to any on that comes on the way ie. Sites that are not serving the niche in which we are serving or sites with some unethical information and content. Don't creating linking just for the sake of getting a backlink. Be genuine and link to genuine sites only.

Title Stuffing :- According to the standards each web page must have a single and unique title. In title stuffing generally people use more than one titles of the web page to that they can cover more number of keywords. But this is unethical and should not be implemented.

DoorwayGateway Pages :- Doorway or the Gateway pages are specially made to get higher search engine ranking, but in a fraud way. In this the page is designed for a particular keyword topic, but when you click on it, it redirects to the page that has no connection with the topic. Such pages are of no use as the content is not genuine and is of no use. It creates a bad impression in the eyes of the visitors and harness the impage of the site, and the search engine also has the authority to ban such sites, as they are using the indirect way to gain high ranking.

Redirect Pages :- This is exactly setting up the page in such a way that what you see is not what you get (WUSINWUG). Such pages are created just to gain higher search engine ranking by increasing internal, but when you click on the page it may direct you to sale, product or ad page, which might be of no use to the visitor. So avoid using such technique else you can loose the credibility of the site.

Automated Submission Service :- Never go for automated submission service. Trust and follow manual submission only. Automated submission is against the terms of service of Google, and can ban your site if you are using it.

Hidden Links :- Link on a web page is counted as vote to the site. More the number of links more the votes and thus higher the search engine ranking. So some web masters use the hidden links in the code, which are not readable by human visitors, but the search engine spiders can easily pick it up. It may work for some time, but soon the search engine spiders can come to know about it and you can be penalized for it.

Keywords Stuffing :- Keywords play a major role in getting higher ranking in search engines. So sometimes people stuff their content with keywords in such a way that the content doesn't make any sense. You just need to take care the the keyword density must be kept around 5-7% of total content and should try to use keywords in the beginning of the content. To forcefully stuffing the keywords and making its repetitive use in the content doesn't make any sense. You can be penalized for it.

Invisible text :- This is purposely done to fool the search engine. In this the text is written in the same color and effect as the background so that it can easily get mixed up with the background. Such text is invisible to the human visitors but search engines can easily read it. This is done to include more keywords on the site without playing with the content. But you can be penalized for you act once search engines comes to know about it.

Just remember one thing, there is no short-cut for search engine optimization. Initially may be all such techniques can help you, but once the search engines comes to know about it they can penalize you or directly ban your site. So its only you who need to face the consequences, and then you need to start all the efforts from scratch. So always be genuine in your efforts and stay away from such black hat SEO techniques.

There may be many other short-cut which even I am not aware of. So now the further details I leave on to the readers so that they can share their thoughts and valuable information in the form of comments.