DEFINING PAY PER CLICK ADVERTISING
Copyright © James
Taylor
http://www.tw-comm.com

There are numerous marketing techniques on the Internet today for example:
Google Adwords, Forums, Signature files, email advertising and Pay Per
Click advertising. Pay Per Click advertising has is one of
the more popular techniques of the past 10 years.

So what question would one have about PPC Advertising?
Well one question would be. What is Pay Per Click? Pay Per Click Advertising
also known as (PPC) is one of many techniques use by Internet Marketers
to drive traffic to their web sites.

Where do we use Pay Per Click advertising?
Marketers use Pay Per Click advertising for
advertising networks, search engines and websites. Pay Per Click
advertisements are mostly text ads that are located near search
result in a strategic fashion.

Why do we use Pay Per Click Advertising?
When someone visits the site and clicks on the ad,
the advertiser is charged a certain amount of money. In turn
the advertising company's revenue increases when the number of
clicks increase. Pay Per Click is a Very effective technique
that ‘s easy to use. Advertisers want their advertisements seen
by people, so they offer them money to visit their websites and
click on certain ads, generating income for that advertising company
with search Engines. So now the big question is:

How much does Pay Per Click advertising cost?
Well it depends on what search engine you use. For smaller search
engines the cost is around $0.01 per click. For bigger search engines the
cost is normally about $0.05 to $.10 per click. Keyword Search engines
are a big part of Pay Per Click Advertising. When clients search
a certain word or phrase, a list of advertisements links appear
When ever that advertisement link is clicked on the visitor count for that
advertisement is increased creating revenue for that for advertising company.
There are other 2 other classifications for search engines, they Product and
Service engines. The 2 major players in the Pay Per Click arena are
Google Adwords and Yahoo Search Engine. Overture is the world's leading
provider of Pay-For-Performance search on the Internet and reaches more
than 80% of active Internet users. When you advertise in Overture Premium
Listings(TM), your business appears in the top U.S. search sites such as: MSN,
Yahoo, InfoSpace, Lycos, AltaVista, Google, Ask Jeeves and Netscape. Pay Per Click
continues to be one of the best advertising techniques on the Internet today.

About the Author:
James Taylor
To find the best home based business ideas and
opportunities so you can work at home visit:
http://twc57.payitforward4profits.com/
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