It's time to stop trying to reinvent the wheel and go with what works. Or as Gary Halbert says, "Don't fix what isn't broke". This advice comes from countless successful Internet Markets. According to these experts you don't need to waste any more time trying other things. The one thing all successful Internet Marketers agree on is that the key to your own success is learning how to zero in on a niche market.

So let's break it all down for you.

First let's start off with exactly what a 'niche' is.

For our purposes here as it applies to Internet Marketing a niche is essentially a group of people that have a shared interest. A good example of this would be a group of people who have an interest raising pygmy goats (a highly profitable niche by the way).

The second thing to look at is what encompasses a possibly profitable niche?

For any niche to be worth investing your time and money in it must have a large enough base of interest to for you to profit from. The people that make up the niche must have well defined needs and wants that you can satisfy if they purchase your products or services.

What has that got to with our example of raising pygmy goats?

Well let's examine how that relates to our prospective niche. The defined needs and wants of our example niche would include things like:

• They most likely need to know what the basics of raising pygmy goats (Need)

• Where to find breeders and farms (Want)

• The proper feeding necessary for the pygmy goats (Need)

• And quite possible how to successfully breed their own (Want)

In order for you to meet these needs and wants of the people in this niche, a good example of a great product would be:

• An ebook that explains the basics of raising pygmy goats (Need)

• A video of an interview with a successful breeder of pygmy goats (Want)

Concluding our look at the make up of probable profitable niches you will need to check into whether or not these people have any interest purchasing these products. If this niche meets these conditions, then you can continue with your plan to zero in on it.

Your next order of business is how to about finding a niche like this on the internet?

There are quite a few ways to find a niche market including:

• Scrutinize magazines,
• Browse Website Directories
• Study infomercials
• Carefully look over direct mail
• And so forth

If you're interested in becoming proficient in niche marketing and you want to learn the inside details of each of these techniques, you would be wise to find yourself a mentor, knowledgably in internet marketing. However if you prefer to try it on your own for the time being, use these methods to begin your search by attempting to make out persistent or fashionable trends.

For example, click on 'raising pygmy goats' websites and see:

• How many sites there are?
• Whether or not these sites sell any pertinent products and services?
• Are there pygmy goat magazines?

By means of all of the resources listed above you should be able to conclude whether it is a niche or not and if it is then you can zero in on it.

Lastly, how do you go about selecting a hot niche?

Your first order of business is to:

1. Become skilled at checking the traffic inventory of a website (for example, how many visitors click on the pygmy goats websites)
2. Study the outcome 'shotgun splatter'
3. Examine the average selling price of products in your prospective niche
4. Do a thorough search for online competitors
5. Steer clear of markets that are oversaturated

Next for consideration is whether or not the niche you are considering has any possibilities for developing spin-off niches.

When you make a final decision on your niche selection you will then be in a position where you can continually market to all the other people involved in this niche.

It's profit time!

If you find yourself yearning for more knowledge in this area you should seek out a mentor to learn from.