Effective Marketing Techniques: Sensual Thrillers
Every word you read catapults your reader one way, or the other. He's either walking in the door, captivated by concepts related in your text or he's confounded and repulsed by the words on the page.
Effective online marketing techniques include catching your reader's attention, and keeping it. The simplest way to capture the attention of your audience is to speak to their senses. Once they can feel it, smell it, taste it, hear it, you've got 'em. They belong to you, and if you can get them enthusiastic about it at the same time, you've most likely made a sale.
During a recent event, my son was asked to give a speech. I heard him preparing and wondered if he really wrote his own speech (I didn't write it). His words were ripe with flavor, integrated colorful visuals with a sweet aroma, and I could hear the music of enthusiasm in his voice. I had no clue what he was talking about, but I wanted to know.
Sweet caramel flavor melded with hot steaming coffee, tainted with fluffy puffs of whipped cream, people chattering around the table, and sparkling lights dangling from pine boughs kept coming to mind. I listened while he finished the speech. He was talking about my coffee mug!
On those cold winter mornings, when I want something special to drink, I prepare my EzineArticle.com mug with my favorite coffee, drizzle in caramel, top with whipped cream, and curl into my favorite chair in the living room with my laptop in hand. My son has watched me often enough to describe in vivid detail how I make my coffee, and what it does for me.
Moms around the room were gazing intently as he spoke, their tongues licking their lips, and a sweet smile of recognition on their faces as they vaguely remembered that moment when they took their first sip of a luscious coffee topped with cream. Dads around the room thought back to their first cup of flavored coffee, and a relaxing moment. He touched on all the senses. Everyone in the room reacted to their own sensual perception of his words. Each person grasps the concept of rich coffee, sweet flavor, and relaxing.
Sensual perceptions thrill the reader or the listener. When you're marketing a product or service, the most effective marketing ploys include sensual thrillers to capture the attention of the reader or listener. If visuals are available, visual connections increase marketability.
Consider your market and find the sensual perceptions that will most effectively touch that niche market.
Related Tags: marketing, marketing techniques, effective marketing, marketing guru, sensual, thrillers, jan verhoeff
Marketing Guru, Jan Verhoeff, understands the value of Sensual Thrillers in Marketing Products and Services to her clients. Without the use of words that exploit the senses, marketing becomes flat and looses it's luster. Refresh your marketing concepts with copywriting from http://janverhoeff.com for sensual thrillers that will bring your readers back for more.
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