Tips On How To Strategically Plan For A Successful Media Conference
It also is critical to remember that there are challenges and risks in planning and conducting media conferences and it is extremely important to strategically plan them. Here are some tips from your strategic thinking business coach to help ensure your media conference will be successful.
1. Confirm that there is a real need for a media conference. There must be a compelling need to use this format for major announcements that will have significant impact on your target audiences.
2. Carefully craft a few key messages that are reinforced by your announcement and presentation.
3. Strategically select your spokesperson based upon who is the most appropriate and who has the best presentation skills before the media.
4. Select the most strategic time for your media conference. Make sure the selected time best suits your targeted media.
5. Select the most strategic location for your media conference. For example, if you have corporate news, then corporate headquarters is appropriate. Consider the physical attributes of the facility, the potential weather impact and the ease of access for the media when choosing the location.
6. Develop a strategic media list for your media conference and make sure you provide adequate advance notice to them in your invitation.
7. Develop a "customized and tailored" media kit for your media conference. Include information that directly relates to the subject of your conference.
8. Ensure that the speakers/presenters at the media conference are succinct and sensitive to a strict timetable for the event.
9. Rehearse! Rehearse! Rehearse!
10. Follow-up with the media who could not attend your conference by sending them information and also with media who have requested specific follow-up.
11. Perform an evaluation of your media conference to identify the positives, negatives and lessons learned for improvement.
Your strategic thinking business coach encourages you to use strategic thinking to plan for your media events. If you would like to learn more about the strategic advantages you can gain by carefully planning your work with the media and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Related Tags: business coaching, pr, media relations, strategic thinking, successful media conference
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Business Coach" and has published more than 250 articles on business.
To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com
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