PPC Advertising: Making Google Adwords Work Correctly - Why People Fail Using PPC
Pay-per-click, or PPC advertising with Google Adwords is a hightly effective way of marketing your website, if you know how to use it. Unfortunately, many people simply bid the highest amount they can afford and hope for the best. In order to make Adwords work for you, you need to have a strategy. You also need to do a lot of homework and testing to create a campaign that will bring visitors to your website, and keep them coming back.
The first mistake many people make with Google Adwords is not having a bidding strategy. The highest bid is not necessarily going to be what brings you the most traffic from a PPC advertising campaign. You need to decide if you're willing to accept a lower position on the search page. Remember, not every click is going to result in a sale, so if you're paying too much per click, you're wasting your money.
Another pitfall of bidding high is that competitors may fraudulently repeatedly click your ad in order to drain your advertising budget. A lower cost per click helps to keep this problem under control. A well-crafted ad with a lower position may suit your purposes as well or better than one higher up on the page.
Another reason people fail with PPC is failure to do their homework. You need to do research. Find out what the market is for your product or service. Learn keyword popularity. Track the effectiveness of your ad. If a campaign isn't working, pull it or rework it, perhaps targeting a different audience.
There are a lot of software programs on the market that can help test the effectiveness of a campaign. Buy them and use them. By making sure you have the most effective Google Adwords campaign possible, you greatly increase your chances of success.
People who don't have great success with Google Adwords don't give their prospects value for their time. They simply bring the potential customer to their website's home page and drop them off. Very few people click on an affiliate ad or make a purchase the first time they visit a website. You want to keep visitors coming back to your website. An easy way to do this is to link your PPC ad to a specific page on your website, called a landing page, that is tailored to the specific keywords used in the ad.
Have interesting and informative content on each page of your site. You may offer a free e-book, newsletter, or e-zine related to your particular product or service. You don't want to use PPC advertising to your site only to have it pass through. You want people to stop and stay a while, and then come back and visit again.
Many people have not succeeded using PPC advertising, but many others have. Those who do succeed using programs such as Google Adwords have developed winning strategies for success.
By using the right bidding strategy, researching keywords, and tracking their advertising, they have learned how to bring traffic to their website. By creating content that visitors find interesting and helpful, they keep them coming back. Develop the right marketing strategy, and Google Adwords can help you to succeed with your online business.
Related Tags: google adwords, ppc advertising, pay-per-click
David Ogden is an established online marketer who specializes in practical website resources and advice that have helped many people like you start their very own home based business. He can help you launch your very own money making website today, ready to take orders and pull in massive profits for you right now, guaranteed! Want to make money online now? www.Affiliate-Profit-Masters.comCopyright - David Ogden
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Current Affairs Articles - Obama on Ground Zero Mosque: Rights for Muslims, Tough Luck for Americans
Only a few short months after snubbing the National Day of Prayer President Obama continued his war - Spiritual Articles - After Armageddon
When we look back through the smoke filled skies of a nuclear winter where all is gone except the fe - Current Affairs Articles - America and the Doctrine of the Last Chance
The History Channel cooks up a nice pot of Nostradamus and eschatological soup with their multi epis - Video Games Articles - A better way to get the most value for your used games.
As players, we usually trade-in our used games in store (Gamestop/EB) and buy used ones from them. - Business Articles - Know About Different Benefits of Sharepoint Administration
Share-point is a platform where people can work together very easily. By using sharepoint administra - Current Affairs Articles - Obama Courts Latino Votes at Arizona's Expense
Every time the President speaks, makes another appointment or ramrods a new bill through the democra - Spiritual Articles - Are You Religious Bigot? Take the Quiz!
This quiz is for fun, and although some of the questions will make you stop and think, please don't - Import - Export Articles - How to get Windows XP driver updates-5
Getting driver updates for an individual's laptop or computer with Windows XP operating system const - World News Articles - HGH Facts - Health benefits and also Side Effects for HGH
Human growth hormone is really a normal occurring hormone that's made within the body which controls - World News Articles - Finding A Thinning Hair Treatment That Works
Trying to acquisition a abrasion beard analysis that re-grows new affection beard is appropriate up
Most viewed articles in this category:
- Doughnut Hole Expected to Grow
A recent report in the USA Today, reported that the gap in the current Medicare coverage commonly re - Human Globalization
Activity in the sense, the central component of globe, we humans have been showing activeness bo - Writing Abilities Development
It has been proved that writing abilities can be developed together with inspiration. A thought - Snowboarding Tricks 101
I like the floating feeling you get on quarterpipes, it feels like you're hanging in the air and you - Russian Expansion To The Middle East
The period of the Cold War created an excellent opportunity to expand Soviet Union influence. On - Girl Tattoos Tell You Lots About The Girl
How often, when admiring girl tattoos have you said - It suits you? It happens a lot with girls - How to support charities In your Local Area By Getting Involved
Charities are created to help people find ways of dealing with situations that can't be solved i - Christian Sex - 7 Barriers to Fulfilling Married Sexuality
Many Christian married couples have yet to experience a fulfilling sexuality. Yet, it is an essent - Tales of New York
A Bronx Tale deals with bringing up children in a big city, dangers of gangster life, and stereo - Universal Civilization
Early civilizations of the world were divided and isolated by geographical locations and boundar