Is your business plan doing anything for your business? Or is it lost on your bottom shelf and covered in dust? Unfortunately, this is where most business plans end up. Unused and forgotten, until the next consultant asks them, have you got a business plan? But don't expect a high price consultant to tell you that!

Most business consultants are only interested in selling their time or their �Business Plan in a Box' but know that for a business plan to be useful, it has to be part of a Business Management System. But this is a much harder proposition for the consultant to sell, particularly to small business owners who are just looking for a quick fix. And a business plan is not a quick fix. To be effective you can't just hand it to someone else to do. It requires you to put in some effort. Not what a consultant wants to tell you. Once owners have prepared their "fill in the blanks" plan, they expect it to transform their business overnight just by its mere existence. But it doesn't, so the plan is left and forgotten.

Business Plans do work, but you have to make them work. It is not a one-off exercise. If you buy a �Business Plan in a Box', you need to understand that you are responsible for maintaining the plan. You also need to satisfy yourself that the product you buy is not just a fill in the blanks product. These plans always end up on the bottom shelf. They don't show you how to do your strategic analysis (which is never a fill in the blanks exercise- no matter what someone tells you).

Business Planning is a real soul searching exercise for the business owner. Don't gloss over the flaws in your business. You will only be kidding yourself. To be objective, you must get an outsider from your business to force you to be truthful about your business strengths and weaknesses! Looking at examples of what others have done can help, but your business will have different strengths and weaknesses and will operate in a different marketplace. And lastly, make sure any off-the-shelf product you choose will show you how to implement your plan into your business.

When you use a consultant, insist that they show you how the plan should be implemented into your business process. Schedule a review of your performance in six months. And to make sure that you hold yourself accountable, organise the consultant to conduct the review. While this will cost you extra, this will ensure that your plan does not end up on the bottom shelf- because you know you will be held to account!

Business Planning is not an easy process. It takes time and commitment. You don't just do it once. This is not what business owners want to hear, and what most consultants won't tell you, because it might cost them a sale. But the rewards from a well implemented business plan are worth many times your investment.


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Dr Greg Chapman provides information and support to small business owner through the Australian Business Coaching Club. Visit the Club or The Australian Small Business Blog for Free business information.