List Building-Make It Soup Simple


by Tellman Knudson - Date: 2007-02-12 - Word Count: 467 Share This!

No matter what kind of site you build, your front door should always be a list building squeeze page. A few bullet points, some kind of image (people work best), and an opt-in box is all you need.

The box where people sign up to join your list can be pretty simple. Just use a short intro, like "Type in your first name and email address:" should work fine, or something like that.

But how many boxes are there?

If you want more people to join, only ask for first name and email address. You can get the other information, if you think you need it, when people buy something. Don't collect it right away, or you won't get as many people to sign up.

Also try to put their names first and then the email addresses. If you use AWeber, it will show up the other way around, if you don't change it. It's pretty simple. Just use the arrows next to the box labels, and move name up. Or, if you already have the list building box code, you can just switch the HTML around, if you know how to do that.

Then, and this is a very important part, whether it seems like a big deal or not. Change the wording on the bar that usually says, "Submit." That word is so ubiquitous. I mean, it's on almost every opt-in box you see. That won't get anyone to click. But, if you change the wording to read something like: "Free Instant Access," "Subscribe Here," or "Claim Your Subscription Now," your list building results will be far better. Use anything you like, as long as it's a call to action.

Then use some bullet points--about five, where you can sell the benefits of the site, which are your list building draws. You notice I wrote "benefits," not features. Why should people want to learn more about your product? Get your newsletter? Read your ebook? What's in it for them? Why should they give you their information and sign up for your list?

If you tell them exactly why they need to join your list, in bullet points, great. If not, use a paragraph, but don't put much more than that on a page. Keep your text between 250 and 300 words, short and simple. Less than 250, you may have issues with Google, who wants to see that much. But people want information in chunks that they can absorb quickly. The shorter, the better in terms of list building.

And that's it! Put up your list building page, and use your sales page as your thank you page. Set that up at your autoresponder. Got it? It works! Drive traffic to your list building page, get people to opt-in first, and then, let people know more about your product or service. Make sense?


Related Tags: list building, list, email list, opt in list

Tellman Knudson is CEO of OvercomeEverything, Inc. Learn how to build a powerful and responsive list quickly through his premiere list-building course, MyFirstList.com.

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