Brand: Recognizing Brand Specific Niche Marketing
Once they begin searching for your product, the marketing phase is over - NOT.
That's simply when you begin to target your niche with up sales promoting additional products. Importing product lines for a specific niche can include broadening your selection or simply widening the purchasing range.
Recently, I visited a site targeting paralegal secretaries. This highly specialized field requires education, continuing education, and personal development. The Savvy owner of this site added in fashions for the executive, and more recently, since many executive level secretaries are mom's of teenagers, included a teen fashion site specifically for prom and formal attire.
While the average paralegal, may not be seeking prom dresses for her own attire, she may be seeking them for her daughter.
The broad range of items available on her site for paralegal secretaries make sense to her, because she is a paralegal secretary, her site http://paralegalsecretary.com caters specifically to other women just like her. It features functional fashions for the office, make up, educational opportunities, entertainment, and quick meals for a busy working woman. This form of enlarging a territory works well within a well branded niche because women who find what they want in one place will return often to that spot. If it's a website that meets their needs, it will be listed on their favorites. The benefits are return sales, referral marketing, and a highly profitable niche.
Capture your niche and broaden your services with Recognized Branding effectively used to promote your business.
Related Tags: fashion, marketing, branding, executive, brand, secretary, recognition, paralegal secretary, identifiable
Jan Verhoeff of Brand Your Market keeps recognition uppermost in the branding process. Bringing your business to the attention of your niche, and bringing your niche back to your business are our priorities. Sign up for your FREE Subscription to The Branding Iron at http://brandyourmarket.com today.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Promotional Umbrellas are a Useful Tool in Branding Campaigns
With thousands of promotional products out there, it can be difficult to figure out which are useful - Promotional Tote Bags: an Effective an Useful Marketing Tool
Of all of the promotional items a business has to choose from, promotional tote bags are probably th - Avoid Stressful Deadlines
I've mentioned many times in the past the stress involved in an upcoming deadline for some piece of - Proactive Online Reputation Management Tips for Companies When Building an Online Brand
With the speed and ease that information spreads on the Internet, companies wishing to protect thei - 5 Tips on Flyer Printing
If you are not familiar with flying printing, you could be wasting a lot of time and money on your - How to Print Great Flyers Cheaply
Contrary to popular belief, flyer printing is no longer an expensive advertising medium. The downwa - Custom Signs Buying Tips
Every business and organization wants to look their best at all times so when it comes to public di - Three Important Auto Locksmith Services for Carefree Driving
Stuck in the middle of the road with your keys locked inside the car? What do you do now? Call your - Tips to Have a Trade Show Booth That Draws Potential Customers
The key to great trade show exhibiting is marketing. Having a strategic exhibit marketing and tacti - We Wanna be Green
Companies all over the world are adopting green marketing slogans and attaching "built green" to ev
Most viewed articles in this category:
- Protecting A Logo: One Key to Branding Success
Logos play an important part in marketing and brand recognition. Take, for example, Nike's "Swoosh," - Brand Awareness Basics
Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per - Corporate Logo Design
A Corporate logo design is a name, illustration or trademark which gives a company its unique visual - Brand your business
Branding is more than just product recognition inherent in the printed materials that they may be us - Types in Logo Design
Text-Based Logo DesignThe mainly extensively used of all logo types; the Text-Based design focuses o - Small Business Success
Since the inception my business, I have had a lot of small business owners talk to me about business - How to Use Ad Specialties To Brand Or Market Your Company
As business owners, how many times have you been "sold" something?This is especially prevalent in th - Save Time Writing Branded Materials With A Content Blocks Document
Recently we helped a small business owner re-write his marketing and business plans. The owner was g - A Push Culture Or A Push & Pull Culture - For B2b Companies
There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B - From Lemons to Loans - The Changing Face of Supermarkets
Thirty years ago we would shop in local Town Centres. We'd visit the local butchers, greengrocers, w