Superdry T - shirts is an exclusive designer brand name that produces a "one off" feel to its entire range of clothes. By having this one off edge to its range customers buy the brand knowing it will be exclusive to them and a few others thus heightening the fashionable limited availability factor. With unique designs Superdry t-shirts stand out from the rest and have attracted many an array of celebrities to wear their brand, thus exploding their popularity.

Superdry t-shirts are made and designed with a retro graphical design in mind, which makes it stand out from the norm. In today's society, where the way one presents him or herself is imperative and gives way to fashion obsessive's who strive to stand out and look different amongst the crowd. This is why many of these kinds of people purchase and wear Superdry clothing. By wearing this constantly changing style of clothing brand ensures you are kept up to date and not left behind in the ever changing fashion market.
Superdry t-shirts and the Superdry clothing brand was created in 2003 after the main designer flew to Tokyo, whereby he created a fusion of high quality exclusive western; American and British styles mixed with eastern Japanese inspired graphics. With this new mix of designs that had never been seen before, the market quickly adapted and warmed to this style of clothing. With a fresh new edge of style in 2003 onwards the range and chic is constantly changing and is has now becoming world renowned. By being a global player in fashion and style enables Superdry to be a leader in the styles it produces. Therefore the new designs that Superdry produces is almost certain to succeed.

In recent years Superdry popularity has exploded due to the increase in celebrities buying and wearing their brand on formal and informal occasions. One of the most popular examples of this is where David Beckham was seen wearing a Superdry leather jacket. When fashion ionic celebrities such as David Beckham wear exclusive designer brands such as this entices many people to buy the same clothes he does. Similarly David Beckham has been seen wearing the famous Osaka t shit which recently has created a flood of people to buy this specific brand of clothing. Furthermore many other celebrities, Jude Law and Kate Moss are all regularly seen sporting Superdry's distinctive styling.

2008 saw Superdry's popularity explode because they now have a retail section in House of Fraser, where it can now offer its clothing range to a larger rang of people. From this it is possible to see that Superdry has come a long way in regards to it being a small unique brand that has grown into a global fashion label that has caught the eye of fashion iconic celebrities, who have pushed sales into the millions of pounds and furthermore being found in huge department stores such as house of Fraser, which is bound to increase the sales of this popular exclusive brand.