What Is Branding And How It Affects Your Business?
- Date: 2008-10-20 - Word Count: 346
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The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers." Hence, you can understand how it would be a wise decision for a business to spend quality time and effort when branding its company.
A successful brand will compel your target market to not only choose you over the competition, but more importantly, will allow them to see your brand as the only one that provides a solution to their problem. In order to achieve maximum optimization, a successful brand will do the following: deliver the message clearly, confirm your credibility, connect to your target prospects emotionally, motivate the buyer, and solidify a users loyalty. After you have created a custom logo design
for your brand, a fun way to popularize your product is by putting your logo on promotional products
such as pens, t-shirts, hats, or even coconuts, as some advertising agencies like 760 Media Inc
do to add a bit of their character to promotional packages when introducing themselves to clients.
As your brand is the source of promise to the consumer, it is imperative that you understand the needs and wants of your customers and prospects. In order to achieve this, you must integrate your brand strategies through your company at every point of public contact. Understand that your brand will reside in the minds and possibly hearts of customers, clients and prospects. For this reason, you have the ability to create a masterpiece or a disaster, as you handle the capability to perceive what they believe and potentially manage their experience with the brand.
As the market becomes more competitive each day, a strong brand becomes more invaluable. Know that the time invested in researching, defining and building your brand will materialize in the end, as this is a foundational piece in your marketing communication
A successful brand will compel your target market to not only choose you over the competition, but more importantly, will allow them to see your brand as the only one that provides a solution to their problem. In order to achieve maximum optimization, a successful brand will do the following: deliver the message clearly, confirm your credibility, connect to your target prospects emotionally, motivate the buyer, and solidify a users loyalty. After you have created a custom logo design
for your brand, a fun way to popularize your product is by putting your logo on promotional products
such as pens, t-shirts, hats, or even coconuts, as some advertising agencies like 760 Media Inc
do to add a bit of their character to promotional packages when introducing themselves to clients.
As your brand is the source of promise to the consumer, it is imperative that you understand the needs and wants of your customers and prospects. In order to achieve this, you must integrate your brand strategies through your company at every point of public contact. Understand that your brand will reside in the minds and possibly hearts of customers, clients and prospects. For this reason, you have the ability to create a masterpiece or a disaster, as you handle the capability to perceive what they believe and potentially manage their experience with the brand.
As the market becomes more competitive each day, a strong brand becomes more invaluable. Know that the time invested in researching, defining and building your brand will materialize in the end, as this is a foundational piece in your marketing communication
Related Tags: marketing, advertising, branding, business, business plan, online marketing, graphic design, online advertising, communications, agencies, brand building, marketing success, custom logo design, logos, logo design, promotional products, promotional items, corporate identity, successful marketing, print advertising, advertising agencies, marketing communications, marketing agencies, integrated media, business 20, san diego marketing, san diego advertising agencies, carlsbad california, 760 media, methodology marketing
760 Media Advertising & Marketing Agency was founded in San Diego, California in 1998 by Jeffrey Donnelley. 760 Media's senior creative marketing team has over 35 years of combined experience. For more information about 760 Media explore our website, call us at 888-760-IDEA (4332) or, e-mail us at solutions@760media.com. Here at 760 Media Advertising and Marketing, we achieve measurable results for all of our clients worldwide from our global headquarters in San Diego, California. Your Article Search Directory : Find in Articles
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