How To Get More Inquires From Your Ads
Mention the premium offer or free giveaway in your headline.
Suppose for example, that you're an insurance agent selling your services. You might want to offer a free booklet or e book to those people who respond to your ad. Your headline might read something like this, "Free booklet On How to Get Low Cost Healthcare Anywhere in America."
Here are other examples.
"Get This Top Secret Privately-Printed Report FREE For Accepting A Risk Free Trial Subscription"
"Read Everything You Need To Know About Home Repair. Yours FREE for 7Days!"
"Get Your Guide To America's Greatest Golf Courses Absolutely FREE!"
Emphasize the word FREE.
You can increase the response by putting the word "FREE" in big print or in capital letters. You can repeat the word "free" several times throughout your copy or you can use phrases such as "Send no money now."
Mention The Premium In The First Paragraph.
You can mention your free gift at the beginning of your ad after the headline. For example, say you are selling consulting services and your lead states a problem that your prospects are having. Your next sentence could offer your prospects a free report simply by responding to your reply card.
Emphasize No Obligation.
Use these simple phrases in your copy.
No Obligation
You are under no obligation to buy
This book is yours to keep even if you decide to never use my services.
If for some reason you don't think that this is for you, send it back to me within 30 days and I'll give you your money back. No questions asked! The Guide "Everything You Need To Know About Home Repair is yours to keep.
You can cancel your subscription at any time, and I'll refund any money that's owed to you. However, the three free reports are yours to keep!
Use Immediate Action
Make it urgent for your prospect to respond to your offer. Use action phrases such as, "Supply is limited" or "for a short time only."
In summary, if you want as many inquires or sales as possible you need to offer your prospects something for free and persuade them to respond immediately before the offer expires.
Related Tags: direct mail, e-mail marketing, online sales letter
Keith Smiley is a freelance copywriter. Keith writes direct mail packages, sales letters, brochures, ads, press releases and web pages. Subscribe to Keith's e-zine at http://www.ksmileycopywriter.com
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