Risk Reversal


by P. Reymond - Date: 2006-12-30 - Word Count: 461 Share This!

It's something really important, and you have to pay close attention to it. There is always a risk to take. It's easy to fall into this trap.

When you are marketing there is always a customer and a merchant. One side is always asking to the other side to take more risk during the transaction. People buy from who eliminates the risk, from who gives them the best service.

You have to give something for free before selling. Give your services or your advises, asking nothing for the them. In this way you are contributing to create relationships. Think how you can enrich other people lives, expecting nothing in return.

These people will begin to trust you and you'll have more credibility.

You have to give a guarantee to your customers. It could be 30 days, 60 days or one year. You have to pay close attention to this point, because a 60 days guarantee outsell a 30 days one and so on, but a one year guarantee can give the idea that the product has not a good quality and you are trying to cover it with your guarantee. The guarantee can increase your sales or your refunds.

You have to keep in mind all these factors in order to add the guarantee to your product.

Your product have to have a good quality and to satisfy the customers expectation. If the value of your product is lower than you estimated, then you are risking, you'll lose credibility and someone will ask you the money back. You have to deliver at least what you are promising or more. Add value to your product. This value could be a free consultation or a free course, etc.

People are skeptical, they are continuously testing. Anybody can comes with a great sales letter, promising a product never seen, that will solve all problems. Behind the sales letter should be a great product, then your customer will be as satisfy as you, because you are selling and the customer is getting what he was desiring.

For example, let's suppose you are selling bicycles. In your presentation or sales letter, you say your bicycles have a great quality, that there are not bicycles like yours and you have never received a complain, that your bicycles have a lifetime of 10 years.

Ok, people could buy your bicycles, you are giving good reasons. What happens if someone buys your bicycle and begin to have problems? Here is the risk reversal, this person will contact you asking why his bicycle has problems and how to solve them, then you give the solution. But if the bicycle has problems again, then this person could ask you the money back.

Give what you promise and you'll never have problems.

If you eliminate the risk reversal, you'll sell more and more.


Related Tags: business opportunity, internet marketing, make money online, internet marketing strategy, work from hame

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P.V. Reymond is an Internet Marketer author and publisher, who was walking with the crowd, learning how big marketers treat the customers and how the customers want to be treated. He has gone deep in the Internet Marketing Business and now he is helping people to build and develop business. His Free Internet Marketing Education is a good place for people that want to have a business online or want to increase their income. He is giving tips, advises, mini courses and much more. All for Free. To discover it, visit:

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