Sell More Books With Your Sparkling Introduction (updated)
Your Book's Introduction Includes:
1. The hook. Your first paragraph must compel your potential buyer to read more, so they will buy your book. Make your opener short--one sentence is best. Answer their question, "So What? Why should I buy your book?" Your opener might be a shocking statistic or fact, powerful quote. Or the best, answer your audience's # one question about their #one challenge. Start with where your audience is now. Don't tell them, engage them. .
2. The background. Your particular audience has challenges. Describe where they are now, why they haven't succeeded, how they are uninformed in a few paragraphs. Include a few sentences on why you wrote the book. At the end of this information, state your thesis statement, a general statement of what your book will give them.
3. The benefits. In the next paragraphs, keep answering the "So what?" that is inside every potential buyer's mind. Show the general benefits such as increased health, communication, finances or fortune. Show specific benefits. For instance, in "Write your eBook or Other Short Book-Fast!" Create each part of your book as a sales tool, rewrite less, publish cheaper and faster." 4. The format. Every non-fiction book needs a format that gives your audience an idea of what they will experience ahead. They have already looked at the Table of Contents that gives them a general format and direction. In your introduction you need to say what features will benefit them in each chapter. Ech chapter format will probably include a hook and thesis, the middle part with information, how tos, tips, a story.
5. The last sentence. Invite your reader into the text of your book. Entice them once again with an enthusiastic "read on." For example in one of my writing books I used this last line, "You've been waiting too long to share your unique message. Read on and apply all the simple steps I give to make you a successful author."
Now that you've written a sparkling introduction you have helped your potential buyer decide to take out their wallet and purchase your book. This "Essential Hot-Selling Point" is all important-it's kind of a mini sales letter you can adapt for your book's back cover and your web book sales letter.
Judy Cullins © 2007
Related Tags: marketing, ebook, book promotion, book writing, bookcoaching, book coach, write your book, udy cullins
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t