Promotional Gifts - a Great Advertising Technique


by Gareth Parkin - Date: 2007-06-25 - Word Count: 458 Share This!

Promotional gifts are the items used by your customers and business associates in their everyday lives. Gifting promotional gifts is a great way to increase brand recognition and customer loyalty. When you design attractive promotional gifts you can rest assured people will use them often and even remember you always. For instance, every time someone sips a coffee in your promotional mug will be reminded of your company's name, products, and services.

You can find a wide range of promotional gifts for every business need. Apart from providing it to your clients or customers, you can even provide them to your employees. This can be done during office parties and other company events appreciating their hard work and loyalty. By providing promotional gifts such as coffee mugs, printed shirts, calendars, calculators, mouse mats, and many more to your employees boost morale and create incentives for increased productivity.

Along with these promotional gifts you can even go for corporate gifts like pens, desk clocks, and golf shirts to your long-term business partners. Gifting these items helps you to promote positive feelings, and encourages people to continue doing business with your for years to come. We all know that, it's far easier to keep an existing customer than it is to attract a new one. Promotional gifts are very handy for attracting new customer.

To have a profitable business, it is very important to cultivate a long-term relationship with your customers. After all, it is your return to the customers who provide close to 80% of your annual sales and business. Promotional gifts are one of the best ways to push repeat business and further orders from customers who have bought from you in the past. According to the latest market research it was revealed that, customers who receive promotional gifts as sales incentives return sooner and order more. The number is much larger than customers who receive coupons for discounts on their next purchase.

Promotional gifts even make wonderful thank you gifts to customers or clients who make a purchase from you. Whenever you send promotional gifts along with an order, you're letting your customer know that you value their business. That value adding message comes through even more loudly when the promotional gifts are sent under separate cover.

Many businesses use promotional gifts to entice customers to come back and order again. For instance, if you own a computer company, and every time makes a service call or repair a computer in house, it is wise to leave a free promotional mouse pad. This will surely increase your return customer rate by nearly 50%.

If you are too looking for such great and innovative ideas, Ideasbynet should be your destination. For knowing more about promotional gifts, promotional business gifts, and promotional items visit www.ideasbynet.com.


Related Tags: corporate gifts, promotional gifts, promotional products, promotional items, corporate business gifts, business corporate gifts

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional gifts and promotional items company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com

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