As a staff writer at 'Home Based Business' we regularly answer questions submitted by our members one great topic is self promotion.

One of the biggest reasons people use the Internet is to find information. From toys to medical conditions, people have been endlessly searching for information since the dawn of Internet time. What is it you are doing? Seeking information about self-made businesses, correct? With the amount of information searching people do, the next question you have to ask yourself is: Why are you not using this concept to help your business profit?

Knowledge is power. In your case, knowledge is extra cash in your bank account. You already have your business up and running and are looking for some extra ways to get the word out on your products and/or services. An ebook is an electronic book; a large package of text (and more, if you like) that can easily be distributed over a large number of people as opposed to going through all the trouble of getting an actual book published, which takes a lot more time and money. Delivery is free and takes only a few clicks of your mouse. What could be easier?

The greatest things about ebooks are that you keep 100% of all profits you make and you can put virtually anything you want in the package. You can either create an ebook you want people to buy or an ebook you simply want to use as a free advertising technique to bring people to your website. Either one you choose should be meant to increase your product or service sales.

Text - Naturally this is the form most of your information is going to take. In a large ebook you intend to sell, you can create sample chapters that act as a preview to the larger book. After you provide readers with insight into your products and what you have to say, they will be interested enough to buy the book and then pass the word along to their friends.

Video - You can insert client testimonials, professional interviews, or preview clips. With the preview clips, they act the same way as sample chapters and can generate extra sales. You could also include a demonstration of your product or service to show people what it is you can offer them.

Graphics - If you have pictures you want to showcase in your ebook, go for it. You could also include charts and screenshots of your site so they know what to expect before visiting.

Audio - If you do not have a way to create video clips, you can easily go out and buy an audio capturing device for your computer and add some sound to your ebook.

A fast and easy method of getting your ebooks to multiple people is to create a viral ebook. Yes, a viral ebook does not exactly sound like something you would want to download, but viral only refers to the speed at which your ebook can travel from person to person. Though the wording is based on virus speed, you cannot deny that viruses spread like wildfire - something you want your ebook to do. If you can convince 10 people to each send your ebook to 10 more people, you have already given your information to at least 100 people. If they continue to send your ebook to others, soon you will have an influx of people visiting your site and requesting your products and services!

Naturally, not every person is going to send your ebook to the same number of people, but the important thing is who they are sending it to. People tend to only send items to those they know will be interested. The public is already doing the work for you in finding potential customers most likely to come and take a look what you have to offer.

Just remember while creating your ebook is to refrain from sounding pushy. No one likes a pushy salesman - people have to deal with them enough physically, they do not want a stranger preaching at them through an ebook. Remain casual, interesting, and provide people with the information they want to know. Then they will automatically come to you looking for more.

The staff at www.homebasedbusiness.com regularly updates the 'Home Based Business' website with new information on the up and coming work at home jobs and other Internet based home businesses opportunities.

Author's Info:

Bill Scott Webmaster Homebasedbusiness.com Features Home Based Business and Internet Business Opportunities. It's like a Myspace for entrepreneurs.