Boutiques: Affordable, Personalized High Quality Gift Shopping


by Terri's Blue Goose Boutique - Date: 2007-03-27 - Word Count: 590 Share This!

Do you frequently have occasions arise that demand a purchase? Do those purchases put a strain on an already tight budget? Is it hard to find the quality that you desire at the price you can afford? Do you love unique items that are hard to find? Is your desire to redecorate in the latest trend but you can not afford retail prices?

Boutiques may be the answer to many of your shopping needs.Boutiques have been widely popular over the past two decades, becoming more popular with each passing year. Many have seen the vision as both consumers and vendors have realized the value of shopping at either physical or online boutiques.

Below are six reasons to shop boutiques:

1. Pricing: Vendors pay a basic fee for booth space at the boutique and sometimes a small percentage of customer sales go to the boutique owner. These fees are minimal compared to the costs of retail stores. Retail stores usually pay a high rental fee each month. This could be as much as thousands of dollars. Additional costs of employees, taxes and insurance force the store owner to pass those costs on to the consumer.

2. Unique Purchases: Many home based business owners use boutiques as a venue to test market new ideas. Some successful business owners began selling their products at boutiques first. After gaining recognition and developing a good reputation, they were able to grow their idea into a lucrative business.

3. Trend: Trendy items are expensive for two reasons: first, they
frequently need to be replaced as trends come and go and second, hot items are often in high demand and low supply. Boutiques are able to keep costs lower, thereby making it possible for the consumer to frequently purchase what is "hot" at the moment.

4. Homemade items: Many enjoy the personalization and time that is put into homemade items. Gift shops carry homemade items because of the sentimentality that is associated with them. They usually have a loyal customer clientele that frequently check back to see what new handmade item is available. These precious gifts are often hard to find in today's market. It is traditional to pass such treasures down to future generations. Gift shops, as retail stores, are generally higher priced than boutiques.

5. Volume of Sales: A boutique that generates higher traffic, allows the vendor to sell a higher volume of merchandise in a shorter period of time. If priced correctly, the vendor's profit margin can be higher, thereby passing those additional savings on to the consumer. Wal-Mart, for example, sells higher volume at lower prices.

6. Personalized Gifts: Boutiques are perfect for personalized holiday crafts or other gift giving occasions. Birthdays, weddings and baby showers are just a few occasions that require a purchase. It is fun to give something that is more personal and shows extra care and thoughtfulness.

With the popularity of the Internet, online boutiques make it possible to purchase boutique items year round. Many times vendors will personally remain at their booths to meet with their customers. Because of the personal relationships that are made at the physical boutiques, loyal customers want to purchase year round from their favorite vendors. Online boutique shopping, therefore, makes it possible for the customer to purchase loved items with all of the benefits mentioned above. For high quality and affordable boutique shopping visit: http://www.terrisbluegooseboutique.com


Bio: Terri Grace, nineteen years of experience in boutique sales and marketing. Successful business owner of a boutique for the past 5 years. Owner and entrepreneur of an online boutique. For more information on boutiques go to:
http://www.terrisbluegooseboutique.com


Related Tags: market, income, product, retail, customer, gift ideas, vendor, boutique, personalized gifts, holiday crafts

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