Internet Marketing: Watch The Feedback
Amazon does it, so does ebay and hundreds of other online businesses - now brick and mortar stores are finding online feedback to be an incredible tool in quickly locating the products that perform well along with products that may need to be pulled from the shelf.
By allowing customers the opportunity to provide instant feedback in product reviews companies are gaining a much better picture of consumer buying habits than simply waiting to see if consumers returned for a repeat purchase of a product.
Online business is learning a great deal from customers as to products that exceed expectations and others that have inherent flaws the company had no knowledge of.
At first blush it may seem that such an open invitation to feedback may be detrimental to the success of your company, especially if the feedback is negative. However, since business has been used to learning of customer's likes or dislikes by hearing from them first-hand, the use of feedback can seem a bit frightening. However, for the customer it feels like a safe, third party means of letting your voice be heard.
Sure, others will see the product review and it may negatively affect their purchasing decision, but it may be a quick way for a business to come to terms with the lack of performance and quality of a product you may have been considering restocking.
Your response to the customer's feedback allows the customer to feel their voice was important and their opinions did count in how you do business and what offerings you make available online.
When you allow independent reviews to be posted online you will likely discover increased sales. Why? Because the majority of online customers tend to place a higher value on the opinions of people who do not work for the company. They've spent so many hours listening to a variety of sales pitches that to have an actual customer provide a glowing recommendation means more than a well crafted sales pitch.
When negative product reviews come in early and often you may have discovered a flawed product that can be submarined before it becomes a problem product. By releasing the tools needed to empower your customer with a voice, you may well find that the voice is largely positive. In turn, that largely positive voice can became a rather inexpensive sales tool. Finally, that inexpensive sales tool may result in a long-term customer relationship because you listened to customer concerns and addressed the issues quickly.
Related Tags: marketing, internet marketing, site promotion, customer feedback
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Keywords Effectively For an SEO Campaign
Keyword research is one of the most crucial parts of an SEO campaign. If you end up choosing the wro - Search Engine Optimization Copywriting Tips
SEO copywriting is not as technical as it sounds but is different from traditional copywriting for t - 3 Tips to Make Money Using Videos
For the last five years video has been a real success in the internet. Now you can find video in alm - Is Social Media Networking Your Next Strategy For Your Online Marketing?
When you try to work on online promotion and online marketing, social media especially social media - Submitting a URL of Your Website
People who make a website usually do research on how to improve not only the quality of their websit - 5 Bad Habits of Article Marketing
There are many ways to advertise your company but having a highly ranked website is the best. Most p - Facts About SEO Services Company
SEO services companies are becoming very popular in the internet marketing world but there are some - 4 Ways Search Engine Optimization Can Be So Powerful
Whether you are an affiliate marketer, small businessman or a large organization, your first step wh - A List of 3 Options For Internet Business
The trend of making money through online business has become trendy now a day. People are shifting t - Getting the Best Affiliate Products For Your Site
Making money online was never so difficult before. There are numerous ways through which you can mak
Most viewed articles in this category:
- The Revolutionized Ebay Etailsolution Software
With the help of eBay, the auction business has received a new meaning. With the help of the many eB - Internet Millions - by Ryan Orrell - Honest Review
REVIEW: "Internet Millions", by Ryan Orrell, is a refreshing new kind of internet marketing e-bo - A Google Adsense Addiction
54% of all Google Adsense publishers admit addiction to click income. A recent online study conducte - Lead Generation for Top Residual Income
At the heart of any good residual income business is a person who knows how to generate leads. Lead - Make Money With Information Ebook Products: The Other End
I don't like thinking of myself as the kind of person that has made it rich on the internet, but in - Repeat Business Equals a Residual Income Stream
Residual income comes from other people reacting to a single action by the business owner. What bet - The NFL & United Way
There are many ways that NFL players help with the United Way. First of all, they donate a lot of th - Seo - Making Money Writing Seo Reviews
If you are a reviewer or critic you are likely to find work writing reviews of products and services - Understanding Perfume Types
Understanding the various varieties of perfume can help to cut through the difficulty in selecting a - Ecommerce Basics: Three Things To Avoid
When you decide to put your ecommerce website together there are a few mistakes that are easy to mak
