SMS technology is not new to the communication world, as it has been successfully used in the mobile phones and similar handheld devices. Recently the SMS technology is effectively and easily utilized through the web. A website enabled with SMS can do a lot of things easier and faster. Web SMS is used for verification of user accounts, marketing campaigns etc. and the opportunities are endless. The SMS providers are making the implementation process so easy and it's like simply jumping on a bandwagon.

Web SMS technology utilizes SMS messages by means of websites and similar web based applications. SMS are sent manually, automatically or by alerts or by triggers that are specified by the site administrator. This exceptional technology through the Web creates a whole new dimension to online activities. It also exposes the user's online presence to the audience in a different platform. Web SMS are applied in websites and in overall business practice in various ways. Some of them are:

Through web SMS, a message can be forwarded to a website's owner if a new order needs to be placed by means of their online store. If you are a new user who wish to join a website, through web SMS you can send them a verification code to their mobile so that the details furnished are correct. SMS text messages are used as effective marketing tool for marketing purposes. Web SMS is used for marketing competitions, product releases, give away's and campaigns. If your website is community based, you can provide free SMS service to your users with limited number of SMS messages free per month. Due to any technical reason if any error occurs within your enterprise web based application level, you can send a web SMS message to your site administrator in order to notify about the problem's occurrence. By using "Contact us form" many users will submit information and the reply can be sent through web SMS to the concerned person instead of sending emails. The users can also SMS to the website to update their details, response submission and for posting messages online.

From the above, you can see that the uses of this technology though World Wide Web are numerous. Applying Web SMS to an online store or to a website not only streamlines the workflow but also brings a more effective, efficient and user-friendly experience. As business is about customer service it can be achieved successfully by applying Web SMS in all the areas of business.

The main advantage is web SMS is free. Though SMS via mobile phone seem to be cheap, but when you send many SMS the price to be paid mounts up. Web SMS are quicker and easier to write and edit than mobile phones. Even the recently introduced mobile phones provide predictive text messaging and it is difficult for the user to write messages. You can use only one finger to type messages in a computer and is quicker than writing in cell phones and strain is less for the fingers also. Web SMS can be scheduled based on priority and there is no necessity to send all your SMS immediately. Web SMS are mostly free and no international rates are charged.