There are many different forms of search engine optimization out there and some experts promote one form over the other. Well the truth is that all forms have their benefits and draw backs, the trick is using several of the most effective techniques to compliment each other. I have developed a technique which I named the "Pittsburgh Search Engine Optimization Process" which does exactly that and I am willing to teach you several of the most effective methods you can do yourself.

The Pittsburgh Search Engine Optimization Process Consists of:

1. Article Submission - One of the first steps you should do to help promote your web site is article submissions. Article submissions help bring you in traffic in several different ways both directly and indirectly.

Benefits of Article Submission:

- You get a large amount of one way links WITH optimized anchor text to your site.

- Your articles will rank high in search engine result pages on the article database websites.

- These articles give you a chance to show off your knowledge to visitors using a third party reference.

2. Niche Directory Submissions - There are millions of niche directories that will link to your website for free as long as your site fits into the topic of the directory. This means you can get thousands of quality one way links into your site for free.

Benefits of Niche Directory Submissions:

- You receive thousands of optimized one way links back to your web site.

- Many people use these niche directories to find what they are looking for which means plenty of quality targeted traffic for your web site.

- Often times your directory listing will rank on search engines result pages funneling in more traffic to your site.

3. Quality Content - Providing quality content on your web site is important so you can gain your visitor's trust but also to your search engine rankings. Many search engines will actually reward you with better rankings for updating stale content with new freshly updated content. Remember, in order to see the best results you must write new articles weekly as well as update high traffic pages (like the homepage) with fresh new content bi-weekly.

Benefits of Quality Content:

- The more fresh content you have the higher search engines will rank your website.

- Updating your content on high traffic pages is a quick and easy way to gradually increase rankings in search engines over a period of months or even years.

- Depending on how well your site is optimized you can rank for dozens of additional keyword phrases with one article.

Did you know that you know every time you write an article you can rank for dozens of keyword phrases you didn't even think of. For example, you may have written an article going after the keyword phrase "Internet Marketing in Pittsburgh" but because of all quality content you may also rank high for dozens of other keyword phrases such as Pittsburgh Marketing Company, Search Engine Optimization in Pittsburgh, PA Internet Marketing Services, etc... So remember to sprinkle in multiple keyword phrases into your articles for secondary keyword rankings.

Follow these three search engine optimization techniques and you are sure to see a steady increase in both traffic and quality leads without risking your web site getting banned from search engines from aggressive optimization (Black Hat SEO). Also remember your web site does have a perceived value similar to a house or car. The more time and energy you put into it the more you're building the value.

For more information on search engine optimization or internet marketing feel free to email me or visit my web site below. My web site promotion company, Eyeflow, is based out of Pittsburgh, PA but works with clients all over the United States.