A header graphic is the picture you see across the top of a website. If you've been around the internet for a while, you're bound to have noticed them... What you may not be aware of is how important they are for website conversion.

When you are trying to transform visitors to your website into customers you are often going into battle with their innate skepticism. Essentially, internet surfers are quite often expecting to be ripped off, and it's your job to convince them that you're the real deal and offering them value for their money.

It's funny, if someone sees a snippet of information on the internet they are most likely to accept it without question, but as soon as you ask them to pay for something on the internet, they get suspicious.

Your header graphic is the first thing visitors to your sales page are going to see, and as we all know, first impressions count! All visitors to your sales page are potential customers, and you'll want them to have a positive image of the professionalism of you and your product.

It makes sense that if customers think your header graphic is professional then it will reflect well on you and your product. People are more likely to purchase from a site that they feel is professional, this is the beginning of your path to building confidence in your visitors.

When designing your header there is a fundamental rule of 2D designing that you should keep in mind. People read left to right and top to bottom (unless your sales page is in Arabic or Chinese that is!). This means that we naturally look at the top left hand side of something with words on it, and our eye follows a diagonal path down to the bottom right hand side. Yes, we may zigzag right and left as we read on the way down, but this diagonal line is the most important part of your header.

For maximum impact, the most important information should be placed along this diagonal line. Save the top right and bottom left for images or your url, which I'll talk about in a second...

Here are 2 components your header graphic should have...

Firstly you should ensure that your header graphic has your name on it. This adds to you as a recognizable brand name and can lead to some unexpected results. For example, you can end up cross-selling products between different websites simply because a visitor recognizes your name from another site they bought something off or a product they were happy with...

I've found that the easiest way to include my name on my header graphic is by writing ‘Kelly Blackwell's ... (name of my product).' This way I can get my name on the graphic naturally because it is my product, I am the one who created it, so it is mine.

I usually put my name in a different font to the product's name and make it smaller than the name of the product. I don't want my name to take away from the name of the product, but I do want it to be noticeable, even if only subliminally.

Secondly, you should have your url written on the header. The url reminds visitors of where they are and how they can find the same site again. It doesn't need to be big or prominent. The top right hand side of the header is a good place for the url.

The url will not be a link that your visitors can click as it's part of the image at the top. Your url should start with ‘www.' rather than ‘http://' because this is how people say it when they're communicating to other people.

Finally, as for what you can put in the bottom left hand corner of your header graphic, which is the place people are least likely to see... how about your body? Try putting a photo of yourself on your header graphic, you'll be surprised at the level of trust this builds in your product.


Getting the traffic to your sales page is quite simple, the tough part is converting visitors to customers. Get your copy of the "7 Sinful Secrets That Will Have Your Sales Page Converting Like Crazy!" FREE Now!