Personal Branding 101 - Manage Your Digital Footprint

by Krishna De - Date: 2007-04-10 - Word Count: 275 Share This!

Your comments on business blogs are a great way to attract more readers to your own business blog and a way you can attract more clients.

If you write a comment that adds value to the conversation, it is highly likely that a reader of that blog will follow a link through to find out more about you and your expertise.

You might consider your blog comments as an online reference to your expertise.

It is however critical importance of managing your digital footprint.

You see it is easy to change your own website or business blog, but to ask the webmaster of a third party it is not guaranteed that you can go back an edit or remove a comment you made previously.

One thing to note, especially if you are commenting on a very well trafficked website, blog or membership community is that their ranking in the search engines for specific key words is most probably higher than your own.

So as you review your name and business in the search engines, take note of where your comments on a website are registering in the search engine rankings and make sure that those comments are on brand for who you are and what you stand for.

Just knowing this fact is something that can help you get found in the search engines. So with a little time, care and attention, you can build your brand online through your comments online.

Why not find 15 minutes this week to take time to check your online digital footprint for your company brand and your personal brand?

That way you can make sure you know what people will read about you in the search engines.

Related Tags: online, blog, personal brand

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Copyright 2007 - Krishna De. All Rights Reserved Worldwide.

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About the author: Krishna De is considered to be one of Europe's leading branding, business blogging, corporate podcasting marketing and media experts. You will find Krishna building her brand online at where you can also access her content rich branding and business development ezine, Biz Growth Express, bringing you strategies, inspiration and tips to attract more clients in less time with less stress.

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