Organize Your Adwords Account to Get More Visitors, Lower Your Cost Per Click and Increase ROI
Keeping your Adwords account organized is very important. It can make it easy for you to find your Adgroups, keywords and your ads. This can help you save time whenever you need to adjust your bids, ads, or keywords. Being organized can also help you achieve a higher clickthrough rate (CTR) which means getting the searcher clicking on your ad and becoming a prospect.
Organize your account by starting with a campaign name relevant to your product or service. If you were selling inkjet cartridges you could use that as the campaign name or the name of your website as the campaign name.
Set up your ad groups so that they are themed. If you were advertising inkjet cartridges and one of the products you are selling is canon inkjet cartridges you could create an adgroup titled “Canon Inkjet Cartridges” and then place relevant keywords in this group.
Ad Group Name: Canon Inkjet Cartridges
Keywords: canon inkjet cartridges, canon ink, canon cartridges, canon inkjet cartridges online
Two reasons for keeping your adgroups organized and themed like this are it is easy to find and adjust the keywords as necessary. It is easy to to put the keyword in the title and body of your ad.
It is important to put the keyword in the title and ad because you will achieve a much higher click through rate (CTR)
Canon Inkjet Cartridges
For huge savings on Canon inkjet
cartridges visit us.
http://yoursite.com
If you used the above ad with the keywords in the example your ad would be relevant to the searchers and the keywords in the ad would appear bold to the searchers catching their eye.
For Example, The searcher types in the search term "canon inkjet cartridges". This is how the ad above would be displayed.
Canon Inkjet Cartridges
For huge savings on Canon inkjet
cartridges visit us.
http://yoursite.com
Let's recap what you just learned. The bold text catches the eye of the searcher. The keyword is relevant to what they are looking for thus increasing the chances of you getting the visitor to your website instead of your competitor getting the visitor.
One thing you need to be careful of however is using a trademarked word in your title, description, or as a keyword. Some companies allow you to do this while other companies don't. When in doubt either don't use the trademarked term or contact the company and ask them for permission.
One other advantage of having themed adgroups is that Google rewards relevancy. This can improve your quality score and actually reduce the cost that you pay for the click. Your Ad’s position will improve. You will get a lower cost per customer acquisition (CPA), a higher clickthrough rate (CTR), more profit and a higher return of investment (ROI).
Robert Walter has been marketing online for 5 years. He has successfully marketed products in competitive and niche markets. Find out how you can master Google Adwords http://hot-product-reviews.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- How to make money with Google Adwords & Clickbank
1. Get your own free clickbank account at www.clickbank.com.Clickbank is the company that will - 5 Steps to Starting a Successful Google Adwords Campaign
They have more time to do the things they really enjoy in life. What they all learned is to work sma - 5 Steps to a Successful Adwords Campaign
1. Find A Product2. Keyword Research3. Ad Copy4. Bidding Strategies5. Tracking & TestingLet's ex - Failing with Google Adwords Can Help You Master Internet Advertising
If you have taken the time to research search engine placement, methods of obtaining a high search e - What Is Pay Per Click Marketing And How Can It Benefit My Business?
I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what - Is Google Adwords The Right Advertising Method For You?
This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great meth - Some Adwords Basics for Beginners
At ICMediaDirect.com I use this experience to give clients advice that saves them money. No tw - 4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords Sales
If you want to boost your clickthrough rates and slash your advertising costs moments from now, then - Increase Sales and Make Money Using Google's Adwords
Therefore, it may be a good idea to pay Google to send focused traffic to your website. This can be - Using Google Adwords to Sell Products
Simply selecting a few good keywords and paying a high Cost Per Click (CPC) rate isn't going to keep
Most viewed articles in this category:
- AdWords compare to other ways of getting traffic
Then you need optimize your website so that it can get some traffic. There some ways to optimize to - What's the best way to organize my ad campaigns and groups?
Every advertising medium has characteristics that give it natural advantages and limitations. Observ - So you want to run a Pay-per-Click Campaign?
According to Google, all it takes is $5.00 and a credit card and you can begin to run your own Pay p - 10 Inside Secrets to Google Adwords - Part 2
Are you frustrated with spending your hard-earned money on Google Adwords and losing more money than - How to improve bottom line when using AdWords and AdSense PPC?
Many search engines provides an inexpensive advertising venue for businesses to advertise products o - Is Google Adwords The Right Advertising Method For You?
This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great meth - What Is Pay Per Click Marketing And How Can It Benefit My Business?
I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what - Google Adwords - Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PP - What The Gurus Didn't Tell You About Google Adwords
Now if you have been marketing online for awhile you have probably heard of Google Adwords. Basicall - Overview of Google Adwords
Google Adwords is Pay Per Click (PPC) advertising. Using PPC wisely, you can transform a no-traffic
