Stop Being Invisible
- Date: 2008-08-30 - Word Count: 501
Share This!
Make your presence felt by being seen and heard in a profitable way.
Unless you talk about value in your communication, people will shut their eyes to features, or even benefits, unless they can clearly see what's in it for them.
So how can you use language to be powerfully influential to ensure that you can prevent negative impacts from the recession and get more than your fair share of sales?
If you are curious enough to find out, then you will decide to make the effort to read the rest of this article. Because if you don't, you won't know how much you could really benefit from some of the simple concepts, which you will learn and put into practice, will you?
Many of you who have been on either the Blue Print for Success or the Kick-Start your Marketing workshops will already be aware of the importance of deciding to create a value based message.
Some people call this a value proposition, since once you clearly know who your customers are and you know where to find them and know the messages that will clearly resonate with them; you have made the first step to making marketing easier and more effective.
I was with someone, the other day, who had spent a lot of money on failed advertising, he told me that advertising does not work. And he was right; no matter how much you spend, if your message is wrong or is not heard by the right people who feel you are helping them get value, your money will be wasted.
So many people react during the impending recession by just shutting down on marketing, because they don't want things to get worse.
Yet, some people who get the message " bang on ", spend more and their results really start to increase. They get far more leads and then once they know how to stop selling and start helping their customers buy, their sales and profits increase.
So how will you decide to stop being invisible and start learning how to communicate powerfully and effectively?
It would be easy, possibly even trite of me to say "contact us now to see how much we can help your communication and thereby help you grow and be successful" so I won't say that.
What I will say is "listen to your messages from your customer's perspective and see if you can feel that your proposition offers a reason for them to contact you!"
So how can you do a quick check to see if you are communicating effectively, apart from looking at your leads, conversions and profits?
Ask your customers what your key messages mean to them.
And the best way to know how they got value from you, is to ask them for a testimonial - you might want to get the follow this pattern:
"We are an XYZ company, that had a challenge in achieving ABC, within 123 time period, we experienced 456 benefits, which means we can do EFG."
Unless you talk about value in your communication, people will shut their eyes to features, or even benefits, unless they can clearly see what's in it for them.
So how can you use language to be powerfully influential to ensure that you can prevent negative impacts from the recession and get more than your fair share of sales?
If you are curious enough to find out, then you will decide to make the effort to read the rest of this article. Because if you don't, you won't know how much you could really benefit from some of the simple concepts, which you will learn and put into practice, will you?
Many of you who have been on either the Blue Print for Success or the Kick-Start your Marketing workshops will already be aware of the importance of deciding to create a value based message.
Some people call this a value proposition, since once you clearly know who your customers are and you know where to find them and know the messages that will clearly resonate with them; you have made the first step to making marketing easier and more effective.
I was with someone, the other day, who had spent a lot of money on failed advertising, he told me that advertising does not work. And he was right; no matter how much you spend, if your message is wrong or is not heard by the right people who feel you are helping them get value, your money will be wasted.
So many people react during the impending recession by just shutting down on marketing, because they don't want things to get worse.
Yet, some people who get the message " bang on ", spend more and their results really start to increase. They get far more leads and then once they know how to stop selling and start helping their customers buy, their sales and profits increase.
So how will you decide to stop being invisible and start learning how to communicate powerfully and effectively?
It would be easy, possibly even trite of me to say "contact us now to see how much we can help your communication and thereby help you grow and be successful" so I won't say that.
What I will say is "listen to your messages from your customer's perspective and see if you can feel that your proposition offers a reason for them to contact you!"
So how can you do a quick check to see if you are communicating effectively, apart from looking at your leads, conversions and profits?
Ask your customers what your key messages mean to them.
And the best way to know how they got value from you, is to ask them for a testimonial - you might want to get the follow this pattern:
"We are an XYZ company, that had a challenge in achieving ABC, within 123 time period, we experienced 456 benefits, which means we can do EFG."
Related Tags: marketing, marketing strategy, increase sales, sales training, sales, marketing plan, marketing consultant, marketing consultants
This article is one of many sales and marketing articles written by PeterLawless of www.3r.ie - Marketing Consultant delivering Marketing Strategy &Online Marketing, Sales Trainer, and Public Speaker. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your