Website Directory Impact on Increasing Search Engine Ranking
- Date: 2007-02-27 - Word Count: 371
Share This!
It has become increasingly critical to establish high-quality incoming links to your website for search engine optimization efforts. Search engines, like Google and Yahoo!, place a high level of importance on link popularity in determining ranking position for a website's search engine's organic ranking results. While content optimization is still very important, a volume of high-quality incoming links is now as important in determining your ranking results in Google.
There are a variety of ways to effectively build incoming links to increase your link popularity for your website. While writing valuable articles and press releases are effective, it is not always practical or popular with many small to medium sized businesses. If done within search engine guidelines, two other practical and popular methods of building high quality incoming links are:
Directory Submissions
Because of the increasing opportunities for quality directories, most require you to pick one of two options if you meet their criteria:
- No fee, but requires a reciprocal link from your website to their directory
- Pay a submission fee to the directory (typical range of $25 - $99 per year)
Reciprocal link arrangements
Links from other high-quality websites that are closely related to your market, products and services in exchange for you linking to them.
Examples of Directory Applications as a Website Resource
- Association Members
- Manufacturer Dealers and Distributors
- Bank Branch Locations
- Chamber of Commerce Members
- City or Community Business Listings
- Mortgage Broker's Agents
- Club Members
- Store Branch Locations
- Franchise Locations or Owners
- Company Department Listings
- Real Estate Broker's Agents
Internet Directory or Portal Opportunity
Niche Directories are Gaining Position and Visits
As more directories are focused on various niche markets, they are capturing an increasing number of website visitors. These market niches tend to be either industry, communities of interest or geographically focused. The directory itself is the primary focus of the website, although it may also include other applications such as news, web boards, calendar, classified Ads, banner ads, surveys, polls, articles, etc.
Examples of Industry Directories
- Restaurants
- Physicians
- Hotels
- Bed and Breakfast Inns
- Plumbers
- Religious Organizations
- Insurance
- Attorneys
- Accountants
- Real Estate Companies
- Mortgage Companies
- Apartments
- Boat Manufacturers
- Florist
Examples of Community of Interest Directories
- Health and Nutrition
- Women
- Camps
- Home and Garden
- Kids
- Antiques
- Golf
- Cancer Treatment and News
- Sports
- Online Games
- Shopping
- Music
- Asthma
- Art
There are a variety of ways to effectively build incoming links to increase your link popularity for your website. While writing valuable articles and press releases are effective, it is not always practical or popular with many small to medium sized businesses. If done within search engine guidelines, two other practical and popular methods of building high quality incoming links are:
Directory Submissions
Because of the increasing opportunities for quality directories, most require you to pick one of two options if you meet their criteria:
- No fee, but requires a reciprocal link from your website to their directory
- Pay a submission fee to the directory (typical range of $25 - $99 per year)
Reciprocal link arrangements
Links from other high-quality websites that are closely related to your market, products and services in exchange for you linking to them.
Examples of Directory Applications as a Website Resource
- Association Members
- Manufacturer Dealers and Distributors
- Bank Branch Locations
- Chamber of Commerce Members
- City or Community Business Listings
- Mortgage Broker's Agents
- Club Members
- Store Branch Locations
- Franchise Locations or Owners
- Company Department Listings
- Real Estate Broker's Agents
Internet Directory or Portal Opportunity
Niche Directories are Gaining Position and Visits
As more directories are focused on various niche markets, they are capturing an increasing number of website visitors. These market niches tend to be either industry, communities of interest or geographically focused. The directory itself is the primary focus of the website, although it may also include other applications such as news, web boards, calendar, classified Ads, banner ads, surveys, polls, articles, etc.
Examples of Industry Directories
- Restaurants
- Physicians
- Hotels
- Bed and Breakfast Inns
- Plumbers
- Religious Organizations
- Insurance
- Attorneys
- Accountants
- Real Estate Companies
- Mortgage Companies
- Apartments
- Boat Manufacturers
- Florist
Examples of Community of Interest Directories
- Health and Nutrition
- Women
- Camps
- Home and Garden
- Kids
- Antiques
- Golf
- Cancer Treatment and News
- Sports
- Online Games
- Shopping
- Music
- Asthma
- Art
Related Tags: reciprocal links, niche directories, internet directory, directory submissions, website directory
Scott Lambert has over 20 years of experience that spans across the business field including management, marketing, sales, and operations for technology. He is one of the principal owners of Xcellimark, a top Internet Marketing firm in Orlando Florida, and has 10 plus years of experience in website marketing strategies, search engine marketing, e-commerce web solutions, and custom website design. Scott has conducted seminars on SEO strategies in the US and UK and works with clients throughout the US, UK, Canada, Barbados and Argentina. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Genuine Ways To Promote A Website
Internet is overloaded with millions of websites on different topics and subjects, here being notice - Simple Ways To Promote Your Website
Website promotion is the conjunctive outcome of Business, Customers and Internet. The best web promo - Seopressor Review Wordpress Plugin
Yes, a different SEO tool that can do everything including washing your old dirty laundry and bring - Japanese Seo - Break Into The Lucrative Japanese Market
Are you looking to drive traffic to your website? Do you want to successfully cater to the Japanese - Search Engine Optimization: Constantly Changing
There are plenty of cheaters out there who find ways around just about everything Google sets up and - Local Seo - What It Is & How To Use It Successfully In Your Search Strategy
Local SEO. Do you really know what it is? It's a term you often hear thrown around at parties by guy - Overview Of Pay Per Click
Pay per Clicking (PPC) advertising is a form of online marketing that drives targeted leads to your - Use Blog Commenting Service For High Traffic
You must be visiting to internet in your day to day life, and must be coming across different types - Professional Link Building Services Improving Search Engine Ranking
If you have collected all the needed facts about link building and its services then definitely you' - Link Baiting And Link Building Techniques
Search engine optimization is a very vast field, it contains many terminologies and techniques. Link
Most viewed articles in this category:
- Google Adsense Best Ads Placement
There are lots of stratigies, and ways of thinking, and I guess all of them has been tried at some p - Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensur - Social Media Optimization Gives you Online Business That Extra Boost
Social media optimization is nothing but the various methods that are utilized for making a site eas - Google PageRank Update Analysis
For those of you not yet aware, Google is currently updating the PageRank they are displaying in the - Common Search Engine Optimization Misktakes and Solutions
7 Search Engine Optimization Mistakes and SolutionsTo many websites, webmasters discover that major - Search Engines Secrets - Easy To Follow
1) Before you start, you must find the right keywords. If you optimize your WebPages for the wrong k - Keywords and Keyword Density
One of the best ways to insure that your site is being properly designed is to insure that keyword d - How you Can Make Money With Google Adsense
Google adsense is an advertising program that can help you earn lots of money from advertising, if u - The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Ent - SEO Contests: Good or Bad?
As a webmaster you probably already know what a SEO Contest is or you surely came across some of the