Pontiac With Its Internet-only Advertising
Pontiac, a brand of General Motors is planning to create an online community were car aficionados can meet and share their love for cars. Pontiac will set up a Motorati Island, a 96 acre island in Second Life in late November. Pontiac plans to sell virtual versions of the Pontiac Solstice GXP, conduct virtual concerts at the Pontiac Garage music stage in Times Square and stage car races.
Pontiac would also invite the entire Second Life population to suggest proposals on how they would create a "car culture" on the island. Pontiac is expecting that as Second Life starts to create a culture of car lovers in the island it will eventually encouraged other car enthusiasts to join the community and Pontiac would like to be at the forefront when that happens. The proposals will officially be submitted to Second Life next month and will be viewed online at MotoratiLife.com.
Tor Myhren, Executive Creative Director at Leo Burnett in Detroit, Pontiac's ad agency said, "What we're trying to do is go far beyond a press release saying that we're on Second Life. We want to connect with the people there." In short, Pontiac wants to give the Second Life community a sense of involvement and ownership in the creation of the Motorati Island.
Aside from its partnership with Second Life, Pontiac has also teamed up with Digitas and Yahoo to create the Pontiac Underground which is a social networking site for car lovers. The new site with the tagline, "Where Passion for Pontiac is Driven by You," is part of Yahoo's social-media capabilities which will give Pontiac enthusiasts the opportunity to connect with each other via the social media content such as Flickr photos, Yahoo Answers, Yahoo Video and Yahoo Groups.
The site will also feature an official blog titled "Inside Track" which is part of Pontiac's "Social Commerce" marketing initiative. Other campaigns are posted in MySpace and Second Life.
Jodi Harris Managing Editor of iMedia Connection's Driving Interactive said, "Autos enthusiasts can be powerful brand advocates, and tend to be particularly influential when people in their social networks are looking for vehicle recommendations."
Pontiac G5 Launched with Internet Advertising Only
It is interesting to note that the launching of Pontiac G5 was backed only by internet advertising. Although the internet advertising of the G5 may not generate as much awareness as TV commercials but what it lacks in breadth it makes up in depth, since it is able to capture young generation of car enthusiasts by appearing on sites such as Yahoo Music, Google and MySpace--- sites that have large number of followers.
Richer also said that the debut of G5 has cost them 60 to 70% less than a traditional car launch. And six weeks of online campaign has given Pontiac 185% sales which exceeded their August goals. Online marketing is becoming the trend for many automakers since its not only inexpensive but also gives them a strong branding solution for their auto products.
General Motors is currently making use of online marketing in promoting its various lines automobile plus its array of auto parts products like its popular line of GM ball joint, GM bed mat and others. The internet provides GM an opportunity to reach a large number of potential car buyers around the world. Plus, according to Automotive Media that by utilizing online marketing, automakers will get better advertising returns with 20% less spending within five years.
Related Tags: auto parts, gm parts, gm auto parts, ball joint, gm ball joint, ball joint gm, ball joint parts, ball joint gm parts, gm ball joint parts
Noah Scott is a 30 year old native of New Jersey, writer, and car fan - having grown up with both parents being auto enthusiasts. He works for an automotive consultancy firm and regularly contributes articles to car magazines.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Improve the Value of Your Truck With a Truck Bed Cover
If you are a truck owner and are looking for a way to increase the value and also protect your inves - An Overview of Emergency Road Services
Anyone that owns a vehicle definitely understands that there are truly countless facets of driving a - Buying From Car and Truck Auctions in Canada
Buying a vehicle from an auction can be a good way to pick up a bargain as long as you know what you - 2011 Green Car Of The Year- Who's In It To Win It!
The Green Car of the Year award is a program designed by Green Car Jouranl to recognize and honor ve - Honda's 2010 Odyssey is Efficient, Practical and Convenient
If you are looking for a minivan that has a seating capacity of up to eight persons and handles almo - Greener Trucks For Delivery Work
Green' is a word you'll hear a lot when it comes to transportation, from bicycles to buses - but you - The Courier and Haute Couture
Some jobs just ooze opportunity to flaunt yourself and show off your latest togs but sadly that's ra - All-New 2011 Toyota Camry
The Toyota Camry has been a continuous leader for years in the family midsize sedan class by being a - The Various Benefits Of Summer Tires
As you probably know , different tires are optimized for different conditions. Not only that, someth - A Couple of Tips on Buying a Used Cars in Toronto
If your old car has finally kicked the bucket and you need to get yourself a new mode of transport t
Most viewed articles in this category:
- How to Remove Window Tint
Applying tinting film to car or household windows may be fun, but removing it can be tricky if yo - Transporting Your Car
If you are relocating to another state or another country for employment or family reasons, you may - Choosing The Right Sticker For The Motorcycle Helmet
When people decide to buy a motorcycle, the dealer will usually throw in a helmet. This is because s - Suzuki's 2007 Xl7, “wave” Grand Vitara Debuts at the 2007 Scias
In the news: American Suzuki Motor Corporation has presented its array of cars and SUVs at the 2007 - Nissan Skyline GTR: A Racer That Is Affordable
If you've ever eyed a Porsche 911 or a Ferrari Testarossa, but thought the price was too steep, the - How To Buy Cheap Cars
There are a number of seized car auctions held in various places every month or at least quarterly. - Federal Agencies Expands Hybrid Fleet
Three federal agencies in Kansas recently added hybrid vehicles to their fleet. The hybrid vehicles - New Cars, New Gadgets Presented at the 2007 Naias
The 2007 North American International Auto Show has become an event of glamour, fashion and technolo - Aura Green Line Added to 3 Federal Fleets in Kansas
Three Kansas City area federal agencies added Monday the new 2007 Saturn Aura Green Line hybrid vehi - Top Vehicles by Autoweek Editors Honored at 2007 Naias
Everybody has favorites. Bill may like Ford cars. Susan may be attracted much by the power of pi