Want a Million Dollar Skill That Will Pay You Forever?
If you could truly learn a skill that could pay you for the rest of your life, how much would that be worth to you?
Well the skill is copywriting and it's the most important thing any internet marketer could ever learn. The art of copywriting is really just selling with written words. It's the simple art of persuasion.
You're using your copywriting skills when you try to get someone to go see a movie with you, just not in the written form. "I heard Roper gave it two thumbs up, do you want to see it?" What did you do there? You simply used an "expert" to justify what you were saying. You can do the same thing in copywriting to back up your responses.
So how do you become a million dollar copywriter?
Well people are hit with tons of advertisements a day and the number is only going to keep rising. So you're going to have to be very creative with what you say. The first big thing is to be yourself and don't try to change it for someone else.
A great quote I heard by Dan Kennedy is, "If you try to please everyone, you end up pleasing no one." So please just be yourself, people will take it or leave it.
The second step is to provide your prospect with some sort of proof. Simply put, if you're going to use numbers be specific. Don't say "15,000", say "15,678." It sounds simple but you'll be suprised at the increase in conversion you see. Plus the second one just sounds much more believable.
The next step is simple but vital to your success. You MUST position yourself as an expert. Back up everything you say and never make claims that are over the top. People aren't looking for hyped up sales letters, they look for genuine people. However, everyone trusts the expert and believes that they are credible. Think about it this way, do you trust your doctor for the most part? Would you take his advice if he told you how to avoid some sort of pain? Sure you would because he is an expert in his field.
The point in which most people fall off is not knowing their target audiance deeply. You must know their fears, pains, problems and desires so deeply they feel like your own. Don't slack off on the research it will pay off in your copy and your prospects will know it.
So to start the actual copy you need to make a headline.
You must make a stunning headline that pulls people in by the neck. The head line is truly just the biggest benefit someone can get out of your product or service. Make sure that you are writing a benefit laden headline, not a feature laden one. What is the difference? Well a feature would be, "Our product has a silent v4 motor."
The benefit is what that ultimately does for the end consumer. How does that truly benefit them? What is the end result because of that feature? What pain did it solve or what pleasure did it provide?
Remember, you should have the "features tell and benefit sell" mentality to writing your copy. Focus on the end result that they will have due to using your product or service.
The same goes for the use of bullets, bullets should be benefits. More often than not people will buy a product just because of one bullet in the copy, so make them pop.
These days you must also give people a guarantee, it's just expected. Statistics have shown that the return rates drop dramatically if you give them a 60-90 day money back guarantee. With results showing that over that return time period returns actually start to increase.
Finally, become a great story teller. If you can weave everything in with a great relevant story, then you have struck gold. Since the caveman day humans have just been magnetically drawn to stories, so use them to your advantage. However, make sure they are relevant or you will loose your prospects attention quickly.
Source: Free Articles from ArticlesFactory.com
Related Tags: pay, million, you, skill, want, will, a, dollar, that, forever
Mike Smith has a passion in life for helping others succeed in any Network Marketing business. To learn how to explode your business and for more free training please go to: http://www.MikeSmithMarketing.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Writing The Best Ad Copy Possible For Newspapers
Learning how to write ads for Newspapers is a very important skill a small business owner should mas - Top Suggestions To Become A Far Better Proofreader
Proofreading is a process which involves rectifying several spelling and other grammatical mistakes - Greatest Training Strategies
When you have ever been to a health care provider, the first thing they do is convince you to do low - What Everybody Ought To Know About Publishing
Imagine picking up your daily newspaper and fiding blank pages. Or turning on the 6 p.m. news to be - Get Your Creative Juices Going
Writing an article doesn't just mean putting down thoughts into words then typing and writing it. A - Article Review Test- Facing And Passing The Article Review Process Easily
Article review test is an important step that any new writer has to take in order to write for an ar - Adopting Good Writing Tactics For High Search Engine Rankings
Search engine optimization of the site is responsible for improving the accessibility of the site on - How Big Should Your Headline Be?
I've recently seen this demonstrated in a split test I put together on the entry page of my web site - Crafts Articles - How to bag maintenance
cheap chanel purses can not help but have a subtle cortical surface wounds, hand temperature and m - Classified Advertising: Follow The Aida Formula For Success
Writing classified ads really is easier than you think. All you have to do is follow a simple formul
Most viewed articles in this category:
- Sales Letter Writing
When writing a sales letter, it is important to have a good attitude in order to sell your product o - Why Copywriting Doesn't Work
Once upon a time I had an ad critiqued by one of the world's few copywriting geniuses.Not a freelanc - Secret to Writing Killer Copy
The point of contact is any place where your potential client has the opportunity to see your market - Increase the Power of Your Sales Letter in 2007
Writing a good sales letter can be frustrating. Looking around at some examples you find that most - 3 Keys To Effective Sales Letters
Today I want to talk a little bit about sales letters. You've probably read tons of sales letters d - Newsletters: 4 Mistakes People Make
68% of customers stop doing business because of perceived indifference through lack of communication - How To Write Killer Sales Letters That Will Help Flood Your Inbox With Cash
A powerful, well-constructed sales letter is undoubtedly one of the most lethal tools in an internet - How To Write Advice Marketers Must Have
How to write sales copy advice is easy to find in the marketing world. All marketers know they must - Seven Webcopy Essentials To Boost Sales In 2007: How To Engage Online Visitors
Relevant webcopy is the key to engaging your website's visitors and converting more sales in 2007.Fo - Discover the Winning Ad Headline That Skyrockets Traffic, Sales, Profits & Subscription Rates
You may have heard that a good headline is what you need at the top of your sales page to get your v