RSS Relevancy
It's important to remember that only feeds that are relevant to your site's content should be included. The search engine will update its index based on most recently updated content, so if your RSS feed contains irrelevant information, you'll be attracting people to your site that are looking for something related to the RSS feed's content, not that of your site. That won't do much for your bottom line!
In addition to displaying news form your site on other sites, RSS data can also be flowed into other products like PDAs and cell phones - pretty much anywhere where people receive updates. You can automate your email newsletters using RSS, and networks of similar sites can harvest information from each other's feeds, automatically displaying the new information from all sites in the network. All of these result in multiple entry points to the same article, rather than multiple copies of the same article (as would happen if each site in a network individually published the same articles).
As illustrated above, RSS can be an invaluable tool for increasing your presence on the web. Unless you are prepared to update your site with meaningful, keyword-rich content daily (or more), adding an RSS feed will dramatically increase your exposure to both search engine spiders and to RSS subscribers directly. In our ultra-fast-paced world, one can't expect people to return to a site again and again on the off chance that some new information will be presented. Make sure that people receive updates about your site without having to first seek out your site and then return often to seek out updates. If your prices change, if you develop new products, or if you just have news you want to spread, RSS is definitely the best way to get the word out.
Related Tags: rss, rss relevancy
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