So, you want to start a website. Do you start with a hot product, a blog or what? Truth is, you need to figure out what people are having problems with and solve them.

There are many different aspects to coming up with a site that is going to be successful. Before we get into the technical approach, it is important to mention one thing in particular. You really should only work in areas in which you have a passion. If you are passionate about gardening, then you should probably focus on a subject related to gardening. Contrary to popular opinion, web businesses take a lot of work, so make sure it is something you will be excited about. Otherwise, it is just another job.

Assuming you have identified your passion, now what? You love gardening, but how do you turn your passion into a profitable online business? The simple answer is you need to focus on problems. Specifically, you need to figure out what problems people are having with their gardening and provide solutions. Ideally, people will buy these solutions from you.

The typical strategy for identifying problems is to do keyword research. There are a bevy of programs out there you can use. I prefer Wordtracker, but there are plenty of others. With these programs, you can type in a root keyword and they kick out all the phrases that people are using to find things. In this case, we would type in gardening and start looking for phrases that identified a solution such as "bugs killing my plants."

You want to spend a lot of time on the keyword research. Try to think of every possible way people would search for things within your subject matter. Do some searches on Google, Yahoo, etc., and see what words other sites are using. Do research on those words.

A less typical, but highly effective, way to do keyword research is to join forums. In this case, we would join a forum on gardening. To find the forum, just search for "gardening forum" and plenty should pop up. Once you join the forum, start reading the posts. Most of the posts are about problems someone is having. Make a list of these and do keyword research on them.

Once you have a long list of keywords, it is time to build out your site. Incorporate the keywords into the pages and provide solutions for the problems you have identified. You can do this by creating or reselling products that solve the problem. Alternatively, you can create ebooks providing advice on solving the problems.

The vast majority of people develop websites for all the wrong reasons. This is why they fail. To avoid this mistake, figure out what you are passionate about. Identify the problems people are having in that area and then provide solutions to them.

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