Internet Marketing: The End of the Gold Rush Part 1
If you were online around the start of this decade, i.e. the turn of the century, you probably heard a lot about the "Internet gold rush" and how "regular" people all around the world were seizing the opportunity to make their fortune through Internet marketing of various forms. If you weren't online back then you may still have heard the term gold rush.
The general idea was that new opportunities in cyberspace were so big, and so many people were charging online to stake their claim, the only comparable time in history was the U.S. gold rush where a chunk of the national population and many people from other countries moved into the hills of Northern California in search of precious metals.
Ironically, almost nobody found any gold. Sure there were a few people who struck it rich, but most went broke and teetered on the edge of starvation before finally giving up and moving on.
Eventually the U.S. gold rush came to an end. A few miners made their fortunes, and several savvy merchants had done extremely well by setting up shop and selling tools and equipment to the mining camps.
The so-called Internet gold rush has a similar story.
A small percentage of people who tried to hit it big actually made a killing. And many people got rich selling "how to" information and marketing tools to the mass of people who cam online seeking their fortunes. But most people completely struck out.
The interesting difference between the historical gold rush and the Internet gold rush is how things ended, or didn't end rather. Eventually people came to their senses in the hills of California and realized not everyone was going to find gold. But on the World Wide Web there are still millions of people determined to find their fortune.
So what's with the title of this article? What's this notion of "the end of the Internet gold rush"?
To get to that let's take a look at how Google Adwords started out. Back when the search engine giant released their PPC solution, the big player for sponsored search was still Overture.
For the longest time after leaving beta, Adwords still had minimal bids on many prime keywords. In fact as late as 2003 most PPC advertisers were still spending their ad dime with Overture.
Not only were fewer people buying Google ads, there were far less sites in the Google organic index. It was a time when anyone with a modest budget could break right into a variety of high profile markets with minimal competition.
But those days are long gone.
Just try to find a prime keyword for a competitive market today. Unless you can spend a few bucks per click forget about it.
And with most competitive markets having millions of indexed sites don't plan on climbing to the top of the natural search results either. Even if you are an SEO wizard it could take months to maybe, possibly break into the top spot listings for a really competitive market.
The days where anyone with a good product concept for a high traffic marketplace could just stroll right in and start making money are gone forever. If you want to be a player these days you need a massive budget and a lot of marketing know-how, and even then the deck is pretty well stacked against you.
The Internet Gold Rush Is Over.
But you can still make a great living online if you know how to target tight niches. This is the real key to prosperity as an Internet marketer. To read part 2 of this article please follow the link in my resource box below.
Related Tags: internet marketing, niche marketing, online marketing, niche research
For part two of this article, and to learn more about how you can identify profitable niches, check out my blog post on niche marketing. Also for more ways to make money online check out my entrepreneur ezine. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your