Audi Tired of Losing in the US Sales Race With Other Luxury Brands
Finally Audi is tired of always being beaten in the US sales race against Lexus and other luxury brands. According to some auto analysts things will change for Volkswagen's subsidiary German luxury automaker if and only if its three-pronged plan to boost sales finally succeeds.
According to a top Audi executive, the automaker plans to increase the number if vehicles it offers, add more exclusive dealers and conduct a more aggressive form of marketing scheme that will boost brand image. They plan that aside from the usual type of advertisements they will also strive for a larger internet presence.
Johan de Nysschen, executive vice president of Audi of America Inc., in a speech at the Automotive News World Congress said that he is frustrated over the lack of the automaker to gain success in the United States. Last year Audi sold 90,611 vehicles in the United States while Lexus a much younger brand sold 322,434 units.
De Nysschen further stated that in order to get the attention of the American buyers it will start acting more like an American Brand. "Understatement is inherent in Audi's brand DNA," he said. "It is who we are. It is our expression of European luxury. Yet we think it's time for Audi of America to stop being so understated and a little more American in telling our brand story."
To help the German automaker implement the changes that it desires, Audi has hired a new ad agency as announced by de Nysschen. The agency, Venables, Bell & Partners is developing a campaign concept for the German automaker and scheduled to debut in April along with the new TT sports car.
According to de Nysschen, "We've challenged our new agency to build on the brand's history and DNA for product excellence. We want to make a compelling argument to America's discerning luxury buyers that they should consider Audi."
The German automaker's growth plan is part of a much larger strategy. It should be noted that the automaker was able to sell 905,000 vehicles worldwide in 2006. The company's long-term plan includes increasing its worldwide sales to 1.4 million units hopefully through 2015. It is looking into the great potentials of emerging markets like China and India to help in achieving its goals.
In terms of products, Volkswagen's German subsidiary is in the midst of launching nineteen vehicles in the United States from 2005 to 2007. Audi also plan to launch their R8 sports car to compete with Porsche 911 a midsized A5 coupe and new TT. De Nysschen further added that they are looking at a small luxury SUV and plans to use diesel engines extensively in North America.
"We've addressed quality and reliability problems that dogged us in the '90s and taken major steps to become segment leaders in quality," he said. "Our mission and aspiration in the U.S. market is, quite simply, to be recognized as a Tier 1 premium brand in the same light as Mercedes-Benz and BMW, as we already are in Europe and elsewhere around the world."
Audi AG is one of the major subsidiaries of Europe's largest automaker, Volkswagen, together with Bentley, Skoda, Lamborghini, SEAT, and the brand Volkswagen itself. Volkswagen's acquisition and redevelopment of Audi together with other subsidiary brands has helped the German automaker to emerge as true global force in the auto industry. Volkswagen is not only renowned in terms of quality automobiles but also for its top-of-the-line auto parts like its array of Volkswagen car covers.
Related Tags: auto parts, audi, volkswagen parts, volkswagen auto parts, volkswagen car covers, volkswagen cover, car covers, parts vokswagen
Growing up with three brothers, Natalie Anderson became exposed early to the world of automobiles. This 29-year-old account manager now dreams of having her very own top-of-the-line vintage car.Your Article Search Directory : Find in Articles
Recent articles in this category:
- Improve the Value of Your Truck With a Truck Bed Cover
If you are a truck owner and are looking for a way to increase the value and also protect your inves
- An Overview of Emergency Road Services
Anyone that owns a vehicle definitely understands that there are truly countless facets of driving a
- Buying From Car and Truck Auctions in Canada
Buying a vehicle from an auction can be a good way to pick up a bargain as long as you know what you
- 2011 Green Car Of The Year- Who's In It To Win It!
The Green Car of the Year award is a program designed by Green Car Jouranl to recognize and honor ve
- Honda's 2010 Odyssey is Efficient, Practical and Convenient
If you are looking for a minivan that has a seating capacity of up to eight persons and handles almo
- Greener Trucks For Delivery Work
Green' is a word you'll hear a lot when it comes to transportation, from bicycles to buses - but you
- The Courier and Haute Couture
Some jobs just ooze opportunity to flaunt yourself and show off your latest togs but sadly that's ra
- All-New 2011 Toyota Camry
The Toyota Camry has been a continuous leader for years in the family midsize sedan class by being a
- The Various Benefits Of Summer Tires
As you probably know , different tires are optimized for different conditions. Not only that, someth
- A Couple of Tips on Buying a Used Cars in Toronto
If your old car has finally kicked the bucket and you need to get yourself a new mode of transport t
Most viewed articles in this category:
- How to Remove Window Tint
Applying tinting film to car or household windows may be fun, but removing it can be tricky if yo
- Transporting Your Car
If you are relocating to another state or another country for employment or family reasons, you may
- Choosing The Right Sticker For The Motorcycle Helmet
When people decide to buy a motorcycle, the dealer will usually throw in a helmet. This is because s
- Suzuki's 2007 Xl7, “wave” Grand Vitara Debuts at the 2007 Scias
In the news: American Suzuki Motor Corporation has presented its array of cars and SUVs at the 2007
- Nissan Skyline GTR: A Racer That Is Affordable
If you've ever eyed a Porsche 911 or a Ferrari Testarossa, but thought the price was too steep, the
- How To Buy Cheap Cars
There are a number of seized car auctions held in various places every month or at least quarterly.
- Federal Agencies Expands Hybrid Fleet
Three federal agencies in Kansas recently added hybrid vehicles to their fleet. The hybrid vehicles
- New Cars, New Gadgets Presented at the 2007 Naias
The 2007 North American International Auto Show has become an event of glamour, fashion and technolo
- Aura Green Line Added to 3 Federal Fleets in Kansas
Three Kansas City area federal agencies added Monday the new 2007 Saturn Aura Green Line hybrid vehi
- Top Vehicles by Autoweek Editors Honored at 2007 Naias
Everybody has favorites. Bill may like Ford cars. Susan may be attracted much by the power of pi