Near the end of the business presentation you hope impressed board members, thunder cracks loudly and rain begins to fall in steady force. The corporate heads suddenly look to be a very somber group indeed. Pull out your printed promotional umbrellas and pass them around. Your likeability meter has just moved to the highest measuring point. This benefits you with a better chance of securing business dealings with the corporate leaders who hold the power of deciding who is awarded with business contracts.

Promotional merchandise holds many other benefits which make them a worthwhile consideration. Those printed, promotional umbrellas you just gave away will keep your business in the forefront of board members minds, even if you are not the only hopeful to make a presentation to them today.

Another benefit of promotional merchandise is that it permits you to advertise your business on a large scale with less out of pocket money than most any other advertising method. You probably do not need me to tell you how beneficial it is to have the ability to stretch your advertising reach further while saving money, do you? As business owners we are always in search of ways to advertise effectively while keeping costs to a minimum to maximize our overall profits.

The enhancing of your business image is another benefit of promotional merchandise. Being seen as a generous person is good in business and on a personal level. You can give away promotional merchandise without worries about high costs, and be seen as a generous individual. Business professionals from all over world do this and the receivers of these gifts are getting high quality gifts, they are not concerned with how much the gifts cost or did not cost, only with who was kind and generous enough to give them. In other words, you can buy on the cheap, give it away, and be seen as a very generous chap indeed.

Promotional merchandise can turn a casual business contact into a definite customer which is certainly a benefit to your business earnings. Think of promotional merchandise as incentives because people will often choose to do business with the company that has given them a free, usable item. Alternatively, promotional merchandise serves as reminders to people of whom to turn to when in need of business goods and services. Promotional merchandise is better than a directory listing because this merchandise are items people use everyday and it gives your business advertising with dimensions, not a flat and boring page listing.

The wide assortment of styles and choices available and the low cost of promotional merchandise are further benefits. You can afford a variety of promotional merchandise and you have a wider selection in styles and functions than with most other advertising methods. You will have an assortment of promotional merchandise at your disposal to match your contacts and the settings in which you are meeting them in.

Your family benefits from a more relaxed you because you do not have to work quite so hard to advertise your business with your promotional merchandise doing most of it for you. The money you save on corporate promoting with the use of promotional merchandise could be put into a special holiday fund for you and your family to enjoy a fun and memorable holiday together.

There are long-term promoting benefits for your business with promotional merchandise. Your business name is indelibly etched into an item that will be in use for a long time and the use and display of that item will continue promoting your business for you.

The benefits of promotional merchandise are many and make them a worthy consideration for your corporate promoting needs.


Tina Rinaudo is one of the leading lights in the UK promotional merchandise industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional merchandise resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk.