Free Publicity Can Be Recycled
One effective way to do this it to add a link in your email signature. You can simply put in a sentence saying you were featured in the local paper or boast that your company was in the New Yorker magazine. If the newspaper or magazine has a link to the article, put that in your signature as well so anybody who is interested can read the press release without having to search for it.
Also, use your press release for free publicity at your website. Post any favorable articles that have been written about you or your company, with permission, of course. Or, write favorable articles yourself. That way you know you have full rights to the content. It is a wise move to put a press release kit right on your website for media relations. Often, before a reporter will commit to doing a story, they will check out the website. A media kit is a way to knock your creditability up a few notches as well.
Reprints are another way to recycle for free publicity. Send copies of newspaper stories to editors of other media with a letter stating that there is another angle of the company that wasn't pursued. Also, send reprints of local newspapers to national publications. By sending articles in trade publications to editors anywhere, you can increase your press release range.
Once a press release is done about you or your company, follow up with a letter to the editor showing a different point of view. This increases the number of people who will read about you. Sometimes, the editorial page is all that people have time to read. If they come across your letter, they may go back and read the original press release.
Another very handy way to get your name and image out there is through testimonials. You may be able to pull quotes from people who have tried and love your product. Use them everyplace you can, web ads, print ads, press releases, etc.
Also, offer testimonials to others talking about how much their product has enriched your life. Add your photo to the quote a long with your business name and website. This will be a great source of truly free publicity.
Related Tags: publicity, pr, free publicity, press release, press release software, news release, press equalizer
Rod Beckwith is a software publisher that has created "Press Equalizer," which generates FREE publicity and backlinks for its users. For more information see: http://www.pressequalizer.com
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