Videocon is an industrial institution based in India with its interests spread all over the world. The company boasts of 17 manufacturing sites in India alone. Besides it has plants in China, Poland, Italy and Mexico. Videocon has successfully won the hearts of innumerable consumers with its consumer oriented products. Videocon has always rightly understood the growing consumer needs and have always kept up to their requirements in each of its offerings. By timely serving the consumers with what best suits their needs, Videocon has tactfully built a large loyal customer base.

Videocon has always brought you state-of-the-art technology. In addition to the new colours and aesthetic design, the Anti-Bacterial Liner for its refrigerator range is another brand new entrant. As the name suggests, this Anti-Bacterial Liner helps protect the entire refrigerator by preventing the entry of bacteria, fungi and other germs into the refrigerator. With this new technique, healthy eating will never be a problem for any of its users. By completely preventing the entry of germs, this technology guarantees an all-round protection and freshness of the food stored in your Videocon refrigerator.

This feature prevents germs from building empires inside your refrigerator. The anti bacterial liner inside your Videocon refrigerator makes use of silver ions as one of the means to prevent germs from settling in your refrigerator. Depending on the level of moisture the anti bacterial liner releases silver ions. These released silver ions react and destroy the cell membranes of the germs. This process prevents almost up to 99.9% growth of germs. The active oxygen that is released after the reaction of the silver ions is a useful component that helps in sterilizing the environment inside the refrigerator. The sterilized environment helps keep your food inside the refrigerator protected for longer period of time with the freshness that is established.

Watermatic is another of Videocon's innovations designed to add comfort to the already user friendly Videocon Refrigerators. In refrigerators with this feature, you can access chilled water without opening the door. This way you can drink cool refreshing water from the tiny little water fall, that is built in the form of a gravity controlled water dispenser on your refrigerator door.

A wonderful offering from the master of innovations ‘Videocon' is the digital sensi flow in refrigerator. This feature maintains a uniform and continuous circulation of air within the refrigerator that helps keep your food nutritious for a longer period of time. The automatic adjustment to maintain the temperature gives an impression that the refrigerator has a brain of its own.

Another of the wonderful offerings of Videocon in its refrigerators is the all new European Auto cool technology in the direct cool refrigerators of Videocon. This technology has received loud applauds by the Indian users for making the refrigerator highly energy efficient. These direct cool ranges of models are equipped with a unique compressor that is specially designed to suit the Indian climatic conditions. These Videocon refrigerators give superior cooling without sending your electricity bills soaring high.