The Path to A Successful Web Business
- Date: 2007-05-17 - Word Count: 466
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Anyone can spend a few bucks and own a web business. That doesn't mean the business will be a success. There are some keys you need to focus on to do well.
Passion. I can't emphasize this enough. Far too many people make the mistake of picking a subject matter for the wrong reason. If you pick a niche because you think it will make a bunch of money, you are making a mistake. If you pick a niche because you there seems to be a lot of interest in it, you are making a mistake. You must pick something you love. Doing so turns work into fun instead of drudgery. That is, after all, one of the reasons you decided to open a site.
Be an expert. This ties into the rule of having passion about your site subject. If you have a passion for it, you should have no problem becoming an expert on the subject. Once you reach that point, you should start publishing articles showing off your expertise. You should also join forums catering to your subject and get involved. People will come to know you as an expert and visit your site accordingly.
The simple site. Even though you are on the web, you should still follow the rule of KISS. No, not the band. KISS stands for keep it simple, stupid. Your site should be simple and load fast. Make it easy for people to find what they need. Make it even simpler for people to buy something from you. Flash is exciting, but unnecessary unless it is critical to the subject matter of your site.
Personalize your site. You are passionate and an expert on the subject matter of your site. Make sure your site reflects that. Encourage people to submit questions and answer them on the site. Offer tips to help readers out. Write a newsletter. Keep a diary of projects you are working on. Publish a picture of yourself. Personalized sites add to your credibility.
Optimize your site to get it ranked in Google, Yahoo and MSN. Yes, it can take a year or two to see results, but won't you be happy when you finally start getting free traffic? Hire someone to help you or learn to do it yourself. For long term success, generating free traffic from rankings is critical to your success.
Know when to take a break. Because you are passionate about your site, you can easily be consumed by it. You will get a lot done at first, but will eventually burn out. Don't work 24/7. It just is not worth it. Take at least two days off each week. Normal people call these "weekends." Be normal and stay sane.
Tip: Evaluate an SEO company by looking for testiimonials from their clients.
Passion. I can't emphasize this enough. Far too many people make the mistake of picking a subject matter for the wrong reason. If you pick a niche because you think it will make a bunch of money, you are making a mistake. If you pick a niche because you there seems to be a lot of interest in it, you are making a mistake. You must pick something you love. Doing so turns work into fun instead of drudgery. That is, after all, one of the reasons you decided to open a site.
Be an expert. This ties into the rule of having passion about your site subject. If you have a passion for it, you should have no problem becoming an expert on the subject. Once you reach that point, you should start publishing articles showing off your expertise. You should also join forums catering to your subject and get involved. People will come to know you as an expert and visit your site accordingly.
The simple site. Even though you are on the web, you should still follow the rule of KISS. No, not the band. KISS stands for keep it simple, stupid. Your site should be simple and load fast. Make it easy for people to find what they need. Make it even simpler for people to buy something from you. Flash is exciting, but unnecessary unless it is critical to the subject matter of your site.
Personalize your site. You are passionate and an expert on the subject matter of your site. Make sure your site reflects that. Encourage people to submit questions and answer them on the site. Offer tips to help readers out. Write a newsletter. Keep a diary of projects you are working on. Publish a picture of yourself. Personalized sites add to your credibility.
Optimize your site to get it ranked in Google, Yahoo and MSN. Yes, it can take a year or two to see results, but won't you be happy when you finally start getting free traffic? Hire someone to help you or learn to do it yourself. For long term success, generating free traffic from rankings is critical to your success.
Know when to take a break. Because you are passionate about your site, you can easily be consumed by it. You will get a lot done at first, but will eventually burn out. Don't work 24/7. It just is not worth it. Take at least two days off each week. Normal people call these "weekends." Be normal and stay sane.
Tip: Evaluate an SEO company by looking for testiimonials from their clients.
Related Tags: internet, website, success, business, web, ecommerce, expert, successful, passion, site
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