Realtors and Home Sellers . . . 5 Proven Ways To Help You Find The Buyers That Are Still Out There!


by Jeannene Huffman-Edwards - Date: 2007-08-02 - Word Count: 471 Share This!


No matter how slow the buying market is right now, remember, houses are still selling. So your questions should be . . . who is buying, who is selling, and how are they doing it?



There are definite ways to market in these slower times. What worked in the past is just that - in the past! Those willing to change with the times will survive. The rest will not.



Here are 5 proven ways to help you market in slow times:



1. Brokers - get educated. . . then get your realtors educated. In this market you need to fully understand and know how to access all of the possible tools, services and resources that are available to you and your clients. Attend seminars, have guest speakers at your meetings . . . do whatever you need to do to stay in the game!



2. Have you noticed . . . Buyers are more sophisticated than ever before. With access to, and the help of the world wide web, they have armed themselves with preconceived ideas and strong opinions. Statistics show us that 85% of potential buyers shop the internet listings to preselect the properties they are interested in seeing before aligning themselves with a realtor. And statistics have also shown that listings with good quality photographs are seen 250% more often than the listings without photographs. The lesson . . . good photographs matter. Who was that smart person who first said, "a picture is worth a thousand words?"



3. How is your website working for you? Is it projecting the image you want to project? Sending the message you want to send? Are you checking out your competitors sites so you know what you are up against? Your website is the window into your world, often the only window that prospective buyers will look through to determine who you are . . . and how you are going to best represent their interests. Your website should not be ignored . . . it needs periodic updates and tune ups to give you optimum performance and a great return on your investment!



4.Be a "Top Gun"! Know your market . . . what's HOT, and what's NOT! Instill confidence in your client by knowing the demographics of the desirable areas, market comparisons, and be ready ahead of time with the answers for their 'why' and 'why not' questions. Establish yourself as an expertin your field! Word will travel fast . . . and your reputation will precede you!



5. By offering Home Staging Services, your client will be able to more skillfully transform their home into a marketable product. Statistically, by focusing on creative, easy to implement, and affordable solutions, Home Staging has been proven to increase the visual value of properties, and often is considered the 'first line of defense' against lowering prices!



Remember, no matter how slow the buying market, houses are still selling! Strategize your marketing skills, call your 'plays' . . . and do whatever you have to do to stay in the game!


Related Tags: real estate, home, selling, house, buy, sell, staging, buying, realtors, buyers, stage, sellers, staged, stager

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