Your ezine functions as a newsletter that will help you be able to follow up on your leads and disseminate information for them. You will find that it is extremely useful if you are building traffic to your site. You have the option of starting out small and then later expanding to larger industries.

The most important thing is that you deliver your ezines to your designated recipients regularly. Once a week is usually an ideal time for ezine distribution frequency and this depends on how much you put in a single ezine. If your ezine is meaty, then you can distribute it less frequently. But if you want to be able to send in more frequently, you can do that by keeping it short and few.

There are a lot of things you can put in your ezine, and here are some to help get you started:

Articles

The most popular content of ezines is a good set of articles. Articles which are useful help you maintain a good impression with your prospects. It also makes for interesting reading material. Most articles are done in such a way that it is light, readable and very much related to whatever it is you are selling or things that your target market is concerned about.

Breakthroughs and Updates

Breakthroughs and updates are also good things you can include in your ezine. If you have good testimonials from satisfied customers, this is also a good venue to put it. Breatkthroughs and updates communicate to your reader that you are progressing and getting somewhere at the turn of each ezine distribution. This makes you more appealing and credible to them.

Advice Columns and Q & A portions

What makes an expert or guru status? These Q & A portions may seem simple, but it can actually give you so much free publicity. It also renders the magazine appeal because you have a portion that somehow has things tailored to suit your reader's perspective. Answering questions makes you seem more approachable and this will help your prospects when it comes to airing out their concerns and communicating with you about their needs.

Industry News

Industry news does not just provide information, but it also includes your entire business in the scheme of the big picture. The fact that you abreast with the industry and its development shows that you are a good and reliable source for most prospects. In a way, you are making your ezine multifaceted with the multiple benefits your prospects can obtain from it.

The industry news and how you play a role to it at a certain degree can also help you gain more leverage when it comes to linking up with other people in the industry. It also generates more reaction or feedback from your prospects if you are able to provide general industry news in your ezine, especially when you are starting out.

Links to Free Stuff or Resources

This is also a good thing to place in your ezine. Have some space for freebies. People embrace freebies, and if they get to associate your name and your newsletter with good deals and helpful links, then this is really a good way to build traffic. Even without trying, you will find people flocking in and out of your business because you have established yourself as generous and genuinely concerned with their welfare.