People hire ghostwriters for many reasons. Some people are very busy. When you are running a big business and managing dozens of sites that need fresh content on a regular basis, outsourcing makes perfect sense. In some causes, people do not know a lot about the topic they want to have an e-book written on, and they do not have the time to do the necessary research for writing the e-book. Engaging ghostwriters to write your articles or e-books makes perfect sense if you are building one or more content sites.

Ghostwriters or freelance writers give a huge boost to your productivity by allowing you to outsource the tedious but important task of writing your e-books or web content. Established internet marketers with many websites do not have the time to write to write all their content because they have better things to do - such as marketing the websites or launching new products.

The task of writing is what stands between many people and their dreams of being successful, writing their first novel or launching their first product or e-book online. This is where the ghostwriter is handy.

Sometimes when you are starting your business, you may need to write your own articles. But as your business grows and as you work on expanding the business, it is better to outsource your articles so that you can concentrate on important things.

So, what are the critical tips to ensure that you get successful writing projects and finished products with your ghostwriter? Here is an outline of the key steps that you need to take.

1. Know exactly what you want so that you can communicate this to your ghostwriter effectively. If you are hiring a ghostwriter to write articles for you, then it's pretty straight forward, all you have to do is to tell the ghostwriter the titles or keywords for your articles as well as other specifications of what you want. However, if you are hiring a freelance writer to write a book or an e-book for you, then you do not only need to know what you want - you may also need to do some initial and very basic research yourself. This may involve spending some time thinking about the e-book you want to be written for you.

2. Write an outline of what the e-book is supposed to cover. Based on your targeted niche or business, as well as the initial research you would have done in Step 1, prepare a rough outline for your book. A book outline will guide the writer and let them know the specific things you want to be covered in your book. Alternatively, if you can not provide a draft product outline, you must talk to your writer and explain to them what you want them to do and the content which you expect to be in your book.

3. Assess samples and look at referrals, and then select the writer to work on your project. This is a very important part of the process of getting your writing project done. Look for writers with references. Look at their writing samples. Establish if any of the writing style will match with your requirements. Ghostwriters can use various styles of writing such as conversational, journalistic, informational or editorial. Different writing styles are necessary for different types of products and where they are going - e.g. into a magazine or journal or an e-book. You must tell the ghostwriter the writing style which you want them to use in your writing project.

4. Specify the formatting and other specifications which you will want the ghostwriter to deliver the final product in. This will ensure that the finished e-book is delivered in the format you want.

5. Be prepared to pay for quality work, and be realistic. The simple fact is that you get what you pay for. Writers are people who make their living from writing. Ghostwriters can be experts in any topic because they research on each and every topic before they start writing, and this takes time. A good 400-500 word article may take two hours of a ghostwriter, including carrying out the necessary research. To make it worth it to research and write the articles or e-books, the writer needs to be paid sufficiently. Don't expect to pay little money if you want a high quality e-book that will earn you $5k or more every month.

6. Stay in touch with the writer while they work on your project. It is very essential that you stay in contact with the writer while they work on the project. Be available to answer any questions they may have.

7. Review the finished product. Some writers may choose to ask you review the work they would have done when they are halfway through the project. Make sure that you review their work and let them know any feedback or changes to be made. Take time to review the finished product and let the writer know any feedback or any changes you would like done. If you have chosen a quality writer this means that you will not need to do any more work on your product. Your product will be delivered to you in a high quality state and ready for you to sell it or publish it. If however you have chosen some of those cheap writers, be prepared to put finishing touches on your product and format it to make it look and read well. This can actually take a lot of time, so it is better to pay a higher rate to a good writer for a guarantee that you will get your product in a good condition.

8. Get your writer to create some back-end offers. After the writer has done extensive research and writing for your product, they will be your better option for creating your backend product because they already know a lot about your niche. It would be easier for them to research on any sub-niches. It therefore makes perfect sense for you to think ahead and get your writer to create some backend products for you.

9. Build a long term relationship with your writer. Once you find a good writer, stick with them. Give them work on a regular basis and pay them on time. A long term business relationship with your writer means that your writer knows what you expect and your business. If you require web content, articles or e-books on a regular basis; this means that you save yourself time explaining to a new writer all the time. If you have a good writer, then you will not have the unpleasant surprises of substandard writing that you may get from a new writer. When you hire a new ghostwriter, allow them time to know you and your business. By knowing your business and by working with you over a long time frame, you will get the best work out of your writer. People who are disappointed in writers often provide no or very little initial guidance or information and do not really spend time to work with the writer. Jumping from writer to writer works against you because it means you will need to start the entire process of explaining your needs over and over again, especially if you need writing work done on a regular basis.

10. If you can't afford to hire a writer or if you simply prefer writing your own articles, you may consider hiring an editor. An editor can be hired on a per hour basis, so they can be suited to any budget. Some internet marketers are not native English speakers. On the other hand, some native English language speakers simply have bad grammar. Grammar and spelling mistakes can tarnish an otherwise great article. All people make grammatical and spelling errors occasionally. All offline publishers and writing services have publishers. So if you are doing all your writing on your own, it may be a good idea for you to consider hiring an editor to proofread your articles or e-books.

If you need to launch that first or next e-book, or if you are creating a portfolio of e-books and need content on a regular basis, hiring a ghostwriter makes perfect sense.