What To Do When Your Content Site Isn't Making Any Money
First, it's time for a reality check. Some content topics have greater profitability than others. If you've created interesting content around the topic of online dating chances are very good that you will be able to monetize that content in some way. On the other hand, if you're developed a 100 page website around the subject of plastic recycling you'll be doing a great job of educating the world but you're not likely to turn much of a profit with all that content.
The time to determine profitability is before you begin to build a website but if you've come this far only to realize you didn't pick a money topic - you'll have to decide if you're willing to keep it going to information's sake or just let it go and go back to the drawing board.
How do I know if my content is a money topic or not? There are tools out there that will give you lists of high paying keyword terms but they are quite costly. A quick and dirty test is to do a search at Google and see if there are very many AdWord ads on the right hand side of the page. If there are none - it's not a money topic. If there is only a handful, it's not a big money topic. If there are pages and pages of AdWords, there are a lot of advertisers bidding on it so it is likely to be a good topic for Google AdSense and other affiliate programs.
If you have a topic that has potential but you're not seeing the payoff the next thing I would want to know is how long has your website been online? If it is less than six months, you shouldn't even be sweating yet. The mighty Google won't even begin to treat you like a worthy website for 6-9 months. You may be getting some traffic from MSN and a little more from Yahoo but you're probably only seeing a trickle of visitors from Google and then only for keyword phrases that offer very little competition from other sites.
I have a very nice five month old website that had been built almost exclusively with original content. I have been steadily adding fresh content to the website each week since it was launched. I have built up lots of great one way inbound links and many good complimentary link exchanges. I'm doing everything right and Google has sent all of 28 visitors to the site in the last two weeks. Check with me on this next summer and I'm sure I'll be thank Google profusely for all of the great visitors they send me - just don't expect me to hold my breath that long.
Content sites involve a strategic game of hurry up and wait. So don't worry about a slow start. Just keep doing what you know to do and then do it some more.
If you have a good topic and your website is a year old or more but still not making much money, I would want to start taking a closer look under the hood. Questions to ask include:
If you're using Google Adsense is the primary earner on your website, are you staying close to the topic at hand? There is evidence that a website built carefully around one topic will earn better cost per click than a website that strays all over the encyclopedia. This makes sense in many ways. Visitors are more targeted and the clicks are likely to be more useful to the advertiser.
If you're promoting non-contextual affiliate programs, are you making good choices for your visitors? You have to choose products that will resonate with your visitor while they are on your website. If your website is about women's health, present them with offers that will serve their health needs. Don't promote jewelry or shoes because they're not thinking about jewelry or shoes while they're on your site.
How is your website layout and navigation? A poorly designed website won't do well no matter how good the content is. A visitor needs to feel like they know where they are and that they can find what they're looking for so keep navigation simple and easy to follow. Don't go crazy with banners and buttons and don't go overboard with bold or highlighted text.
Get rid of everything that distracts your visitors from the content and the affiliate offers. That means you're going to drop the banner exchanges, web rings, plug boards and anything else that flashes, spins, twinkles or looks out of place. Do not try to make too many offers in one place.
Choose one focus for one web page. If you really want your visitor to consider buying a particular affiliate product, provide them with some related information and then offer them the product. Plain and simple. If on the other hand you really want them to click your Google AdSense links, give them good content and place your Google AdSense Link units above, within, alongside or underneath the content. Test out your formats until you find something that works for your website.
Some last ideas for your content site would be to add a mailing list to stay in touch with your visitors and let them know about new content and offers. Add a blog and use that to highlight new content and take advantage of blog and RSS directories as a new traffic source. And never, ever, stop working on adding new inbound links to your site.
Most content websites that have good content, good inbound links and has had a chance to mature time wise will begin to earn for you. If you feel like you've done everything right and still haven't turned much coin with your content site, it may be time for a new set of eyes. Seek out an experienced internet marketer and ask for an honest critique of your pages.
Related Tags: internet marketing, online marketing, work at home moms, wahm, content site
Kelly McCausey is the host of Work at Home Moms Talk Radio, an internet radio show and podcast for moms who work at home or would really like to. Learn more about internet marketing when you listen in each week. http://www.wahmtalkradio.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t