Ray Hadley Brand & Packaging Design Launch
- Date: 2008-07-01 - Word Count: 330
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At a glance your product and the customer meet. In this critical ten seconds an emotional connection is created. Either your product is rejected for your competitor or you win the fight and your product is selected. If your packaging design does not create the right impact to jump off the shelf and attract a busy shopper, you don't have a second chance to make a first impression.
"Your product is the package it is designed in."
Ray Hadley Coffee
Roda Marketing approached Toast Design to create a brand for radio celebrity Ray Hadley. Being the first product Ray Hadley put his face on, the brand had to target a specific market of coffee lovers. Initially starting with the Hadley stamp of approval, we wanted to create a organic look and feel for the brand that would continue through to the coffee packaging design and eventually flow onto other products. The concept of a stamp was created and communicated the right message in the packaging design.
What were the desired outcomes for Ray Hadley:
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Create a new coffee brand that was easily identifiable as Ray Hadley's home brand.
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Target a specific market of coffee lovers.
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Create an original organic look and feel in the packaging design making it stand out from its competitors on shelf.
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New identity including Ray Hadley's face that could be used on other new future products.
How did Toast achieve these results
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Competitor research in coffee packaging design and branding.
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Target market research, Toast identified what design elements created the most impact through interviewing a selection of coffee lovers. The results recorded were adapted into the design.
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Product environment research. Once the design was in the final development stages, toast conducted further research into the coffee packaging environment and its competition which the product would be located on shelf with.
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By creating a Ray Hadley stamp of approval it enabled the logo to be used on future product packaging as well as give the organic look and feel that the client wanted.
More creative solutions at www.toastdesign.com.au
Related Tags: design, graphic design, packaging, packaging design, fmcg, toast packaging - fmcg specialists, design packaging, packag
What we do?
Toast are specialists in producing packaging designs that create an impact on shelf and target your specified market. Toast pride ourselves on being fast, reliable and professional, delivering real results for your business. Toast have over 10 years of experience dealing with packaging being printed abroad and understand what processes are involved in producing quality packaging design from start to finish. Our experience in FMCG packaging design includes household products, foods, health and beauty, gardening and car products and much more.
More creative solutions at www.toastdesign.com.au
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