This Book is not conventional, but could make you rich! - If you want to get rich quick, then the Zurich Axioms by Max Gunther can help - even if you have never traded before.

The wisdom is simple, timeless, unconventional, full of humor, it will get your adrenalin pumping as you read it, and it remains one of the most inspiring investment books of all time.

A Philosophy for all Investors - Novice or Pro

The 12 major, and 16 minor Zurich Axioms in the book are a set of principles, providing a practical philosophy, for the realistic management of risk.

Several of the Axioms fly right in the face of traditional investment wisdom - however the Swiss speculators who devised them became rich, while many investors who follow conventional wisdom do not.

Accept and Enjoy Risk!

Most Investors don�t make big gains, because they are so afraid of risk, they totally restrict the gains they can potentially make.

Does this mean you should take unnecessary risks, or act in a rash manner? - Of course not!

The fact is however, you won�t get rich if you don�t take risks �" period.

The Zurich Axioms show you how to confront risk in a positive way, manage it, and enjoy the challenge!

Risk and Reward

Lets just take a brief look at some of the Axiom�s on risk �" which tell us why most people don�t ever make big gains from their investments.

Here are some quotes from the book in relation to risk, with our comments below.

1. Worry is not a sickness but a sign of health - if you are not worried, you are not risking enough�. How often are you told only to risk what you can afford to lose in investing - when you know you should risk more? You then see the gains you could have made - but you never acted upon the trade.

2. Always play for meaningful stakes - if an amount is so small that its loss won't make any significant difference, then it isn't likely to bring any significant gains either�. If you don�t risk much, you won�t gain much. If however you play for meangiful stakes, you have an opportunity to get rich quick - if you don�t, you never will.

3. Resist the allure of diversification - Diversification is the buzz word in the modern investment community - but all it does is dilute your potential profit.

The Zurich Axioms encourage you NOT to diversify for small gains, but to look for the big potential winners and hit them hard. An easy way to explain this is the pareto principle - the Pareto principle is commonly known as the 80/20 rule.

The rule states that 80% of your results come from 20% of your activities - and this is true in many areas of life, including investing.

It means, by concentrating on the best investments, and ignoring the others, you can easily quadruple your results - by searching and acting on the 20% that yield the really big profits.

By only focusing on this 20%, you will see better gains, and you will create a new Pareto principle, refined from the old one, but at a new higher level.

Read the Book

There is much more to the Zurich Axioms to enjoy, and many areas are covered, including the following:

· Greed
· Hope
· Forecasts
· Patterns
· Mobility
· Intuition
· Religion
· Optimism
· Pessimism
· The consensus
· Stubbornness
· Planning

The book is a timeless blueprint on how anyone can get rich quick, by investing in the right opportunities, and having the mindset for success.

Can you Get Rich Quick too?

Max Gunther (who wrote the book) was one of the original speculators who devised the Axioms, he made his first big gain in stocks at the age of thirteen, and never looked back.

This book allows anyone to do the same - read it, practice its wisdom, and maybe you can get rich quick too!