Sometimes it is not the poster printing or the design that is the problem with your posters. Sometimes when you print posters, it is the attitude that ruins the whole campaign. Yes, there are a lot of instances in poster printing and design where a designer's attitude and not the execution, spells failure for the poster marketing campaign. If you want to avoid this, then you should know what attitudes exactly you must avoid. Below are four of the worst attitudes that least to most poster failures.

• The (too) artistic attitude - Sometimes, designers can be a little bit TOO artistic. When this happens, the designer basically pulls out all the stops and basically tries every kind of trick or abstract design in the book. When this happens, the design can get too complicated, detailed and overwhelming. People might actually find it too beautiful or artistic that they totally miss the point of the whole poster. The design might actually take away the message and people won't really know what is the color poster all about.

So when you have an artist that is a little bit eager to try lots of artistic styles, you have to reign that enthusiasm a bit. It is best to consider your audience and see what they will notice, appreciate and understand. You don't have to be too artisitic in your color posters for that. Keep a nice balance and everything should be okay.

• The (too) practical attiude - On the flipside of being too artistic is being too practical. This happens when you or your poster designer wants everything simple, standardized, common and boring. When you use poster templates too much, or just adapt an existing design to change it a little, you will get too practical. If you want just a simple background with text and one image on it, you may be getting too practical. If you just want to create a simple poster you are getting too practical. Try to never let this happen to you.

You should of course add at least one special feature or original type of creative content to make your color posters interesting. This should at least make your design distinct from the rest so that people can notice it. Add one ounce of creativity and you should be safe from this too practical attitude.

• The cheap attitude - Another dangerous attitude in poster printing is the cheap attitude. Some marketers out there might be too thrifty for comfort in terms of poster printing. If your policy is always to cut cost in poster printing, then your policy also encourages bad color posters to be printed. A cheap attitude will always result in color posters that are not impressive and will deteriorate quickly. This is something you should not foster or most of your color posters will fail. You won't really have good posters deployed and there will be decreased chances of marketing success.

So those are the common attitudes that lead to failure in printing posters. Always try to be vigilant and see if these attitudes are forming in you. Avoid them at all costs to save yourself from bad poster printing and a failure in poster marketing.