Website Design Basics

by Robin Ive - Date: 2010-03-27 - Word Count: 359 Share This!

Get these website design basics right and you will be on course to building a website that will look good, attract visitors and keep them coming back.

1) Your site's 'look' and 'feel.' You only get one chance to make a good first impression, and your visitor will quickly decide whether they want to stay on your website or leave depending on the overall, first-glance they get of it. So, keep your graphics, layout and navigation options clean and simple, and don't be afraid to leave plenty of white space.

2) Website Content. Whatever the purpose of your website, it should have content, and relevant content at that. If your site is simply full of adverts or links, your visitors aren't going to hang around for long.

There are five ways you can add content to your website:
Write it yourself - by far the best way.
Get someone else to write it for you - use one of the article writing services available.
Use PLR (Private Label Rights) articles.
Publish articles from the article directories.
Place a relevant RSS news feed on your website.

3) Search Engine Optimization. You may have built a great-looking website, but if nobody visits it then you'll have wasted your time. The best traffic is the free kind, of course - and that's where search engine Optimization, or SEO, comes in. Optimizing your webpages means writing them so that you focus on one particular keyword or phrase. Your 'must dos' are:

Include your keyword in the title of the article
Include it in the first paragraph, and ideally in the first line.
Sprinkle it throughout the article, but only where you can include it without it sounding awkward. It's generally considered that your keyword should occur somewhere between 0.5% and 3% of the total article word count.

Make the time to browse other websites, especially ones in your niche. What do you like or dislike about them? Would you want to stay on the site and explore further, or do you want to click away - and why? If you do this enough, you'll soon get a good idea about what works and what doesn't. Then you can apply what you've learned to your own sites.

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