How Self Publishers Can Market and Sell More Books
As a self publisher you can market and promote your book on a shoestring budget, thousands of independent publishers have done it; be careful about your promotion and marketing dollars and don't plunge into unknown waters -- test, test, and test some more. Self publishers need to have a good marketing plan to sell books and it should be written prior to writing your book and in place a year prior to publishing your book. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Make sure your press release spells out the 'who, what, where, when, and why.' Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book. Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases.
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Don't underestimate the value of a good press release for making book sales.
Create an online contest and list it in online contest directories to drive traffic to your website. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed. Submit articles to online article directories that focus on your book's topic to drive customers to your website.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. I've seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don't advise it in the beginning -- get your feet wet first so you know what you're doing. Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room.
It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. You can give away your book in a raffle at a local function to get more book recognition. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Women buy more books then men; see how you can fit your book into the women's market.
Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines. Market your book to your number one market first, and then go after the secondary markets.
Now promote, promote, and promote your book some more! Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have done it.
Related Tags: press release, book marketing, market books, marketing book, sell book, marketing plan.book marketing tip
For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distributionYour Article Search Directory : Find in Articles
Recent articles in this category:
- Writing Articles - Write Your Church History Book
Compiling a history of your church into a book can be a great way to raise funds, as well as being a
- Art and Culture Articles - Glamourous Ideas for Great Sexy Holiday Gifts
Giving the gift of a tastefully sexy calendar or glamour photo album of yourself to your loved one i
- Self-publishing is the New Black
Writer's scour around for the perfect ending to their story and sometimes beat around the bush beca
- Get Published: Secrets of the New York Publishing World
Every writer dreams of attracting a lucrative contract from a major New York publishing company. An
- Author of Self Published Book Proposes Guiding Principles for President-elect Obama
Guiding principles for the Obama administration are proposed by book author Edward C. Mendler in Po
- Beware of the Publishing Company Scams
Publish America is one of the publishing companies out of state that promises to fulfill your dream
- About The Maidenhead Locator System
This is not a special system that helps you locate Maidenhead. It is in fact is a scheme used by am
- The Publishing Industry and What You Need To Know
Ten years ago the publishing industry was a very different sphere than it is today. Now however the
- As Content Migrates Online How Does This Effect ADHDvertising?
The tectonic plates of advertising are shifting. With the migration of most traditional media from
- Spirit of Mumbai
City of dream never stops amaizing me,The only city where you do not know your neighbour of 10 year
Most viewed articles in this category:
- Writing Process: One size does not fit all
Developing an individual writing process is a key part of becoming a real writer. If you w
- Many ideas will get you nowhere
You have been in front of the computer trying to go over the details on your mind for a long time an
- What Comprises a Good Graphic Design?
They often mistakenly imply the true essence of having a good graphic design. For some, they may thi
- What You Should Know About Postcards
Here are some of the salient facts about postcard printing and mailing: 1. Repeat postcard mailing i
- How to Find a Brochure Printer
In this day and age what matters most for every business is how to keep pace with the competition in
- Teasing Colors in Printing Services
It sends excitement and thrill that generates more appetite to stare longer and be charmed. Am
- PS - The Wonders of Full-Color Printing
Color printing is everywhere and we see it everyday in our daily lives. Full color printing is the m
- Are you cliche crazy?
Design annuals and guidebooks are written and made available to act as inspiration for those who wan
- How to Choose the Best Title for Your Self Published Book
Authors, self publishers and book publishers often spend a lot of time thinking over possible titles
- Printing halftone is all about printing dots
The point in having halftone is to have something to fool the eyes. The tones that people usually ad